Content Campaign Marketing Specialist

ampliFI Loyalty Solutions is seeking a versatile, execution-focused Content Campaign Marketing Specialist who will own the full content lifecycle and drive paid media campaigns across key B2B marketing channels. This role requires producing high-quality content and executing marketing strategies that engage decision-makers in the financial and loyalty sectors.

Responsibilities:

• Serve as ampliFI’s lead writer, producing high-quality content across channels, including social media, blogs, newsletters, case studies, whitepapers, and sales materials
• Own content from brief through final delivery, ensuring accuracy, clarity, and alignment with brand voice
• Partner with design to develop visually compelling, on-brand assets
• Proactively identify content needs and bring forward recommendations based on business priorities
• Support internal communications to ensure clarity and consistency across the organization
• Own execution of B2B marketing campaigns and promotional initiatives from planning through launch
• Manage timelines, assets, and cross-functional coordination to ensure projects are delivered on time and at a high standard
• Execute content distribution across key channels (LinkedIn, website, email, etc.)
• Identify gaps, follow up with stakeholders, and keep initiatives moving without delays
• Execute Google Ads campaigns, including setup, asset coordination, keyword alignment, and performance monitoring
• Apply established frameworks to efficiently build and optimize monthly campaigns
• Support LinkedIn Ads campaigns, including creative coordination and campaign setup
• Monitor paid media performance and make data-driven optimizations to improve results over time
• Develop and publish thought leadership content that supports ampliFI’s positioning in financial services and loyalty (case studies, blogs, LinkedIn newsletters, etc.)
• Synthesize competitive research, industry insights, and product capabilities into relevant, performance-driven content
• Take initiative in identifying topics, angles, and opportunities to strengthen ampliFI’s voice in the market
• Maintain and update website content to improve clarity, engagement, and SEO/AI search performance
• Track and report on content and campaign performance across key channels (website, social, paid media, competitor benchmarking)
• Monitor performance trends and proactively recommend optimizations
• Use data to refine messaging, content, and campaign execution over time

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field—or equivalent experience
• 3–5 years of experience in B2B content marketing, digital marketing, or a related role
• Hands-on experience managing Google Ads campaigns
• Exceptional writing and editing ability, with strong storytelling skills and the ability to adapt tone and style across formats
• Experience creating and executing campaigns that drive measurable growth and engagement
• Proficiency with digital marketing tools (Google Analytics, Google Ads, WordPress)
• Superior organizational skills with the ability to manage multiple projects and deadlines without losing focus or accuracy
• Experience with LinkedIn Ads or other paid social platforms
• Background in financial services, payments, fintech, or loyalty/rewards
• Familiarity with Adobe Creative Cloud
• Experience working in a lean marketing team with broad ownership across multiple channels