Product Manager - Cleaning Brand

4AM Media is a company that operates DTC brands across health, cleaning, and pets. They are seeking a Product Manager dedicated to their cleaning brand, responsible for customer research, product strategy, and go-to-market execution.

Responsibilities:

• You're the person who knows our customer better than anyone in the building
• You read every NPS response, every customer service ticket, every product review, every survey
• You run regular customer surveys and 1-on-1 calls because you can't make good product decisions without them
• You know what customers love, what they hate, what they keep asking for, and what they don't even know they need yet
• You synthesize all of this into clear product insights the rest of the company can act on
• You build a consistent product pipeline that compounds
• You know which products are hero SKUs for new customer acquisition, which are upsells that drive AOV, and which are retention plays that build LTV
• Every product has a subscription path. You design the products and offers with that in mind from day one
• You build (and constantly refine) our new product criteria framework and you use it to make hard go/no-go calls
• You understand COGS, margin structure, and shipping requirements well enough to kill a product before it eats six months of the team's time
• You study our existing funnels and paid media performance to understand which product types customers respond to — and you let that data shape what you build
• Some of our current products need work. You'll identify which ones, why, and what to do about it including improved formulas, better form factors, or full replacements
• You write the PRDs the supply chain director needs to brief our China team
• You work directly with our team in China during R&D and sample rounds supplying mockups, 3D renderings, written specs, and clear feedback on each round
• You're the tastemaker and the economist. You own the final call on what we launch and what we don't, balancing customer fit, margin, and operational reality
• Travel to China roughly once a year for factory visits, sample reviews, and relationship building
• You think about compliance and shipping reality before we commit to a product, not after we've already designed it
• You're comfortable using AI and modern research tools to come up to speed on regulatory questions you haven't encountered before
• You know the channel realities: marketplace listing requirements, shipping classifications, ad platform policy restrictions for cleaning products. No surprises after the box is printed
• Is this a top-of-funnel hero across multiple paid channels? A search-only play? A creator seeding push on social? A marketplace-first launch? You decide based on the product, the customer, and what we know works
• You build the GTM plan with the media buyers and the creative strategist. You bring the product POV, they bring channel and creative expertise, and together you ship the right launch
• You own the product brief: customer personas, purchase drivers, key selling points, recommended angles, FAQ, objection handling
• You recommend the pricing and offer structure: bundles, subscribe-and-save mechanics, BOGO, intro offers, AOV-builder upsells. You bring the recommendations. The team aligns and tests
• You write edit the customer service product training so the CS team answers questions accurately and on-brand
• You're the source of truth on every product. When the buyer team needs to know 'what's the unique mechanism?' or 'how long is the battery life' they will come to you
• You'll engage and energize our creator community to help them spread the word and create high converting content for our paid media channels
• You'll collect feedback from our creator community to help inform the product pipeline

Requirements:

• 5+ years in product management, brand management, or product marketing for a DTC ecommerce brand. Ideally in a physical product category (CPG, beauty, home goods, pet, health). Pure software PM experience won't translate
• You've shipped real physical products from concept to market. You've written PRDs, worked with overseas factories, navigated samples and revisions, managed launch timelines
• DTC ecommerce native. You understand AOV, LTV, CAC, subscription mechanics, and the unit economics that make or break a product launch
• Customer-obsessed in practice, not just in slogan. You've actually run surveys, read tickets, called customers, sat in CS queues. You can point to product decisions you made because of what you heard
• GTM fluency. You've planned product launches across paid media, marketplace, and content channels. You know what works for what kind of product
• Strong written communication. PRDs, briefs, FAQs, social copy, partnership outreach. You write clearly and you write a lot
• Content and creator instincts. You know what makes content work on TikTok and Instagram. You've worked with creators and partners and have opinions on what good looks like
• Strong operator energy and agency. You don't wait for someone to tell you what's broken. You find it, you scope the fix, you pull in the right peers, and you ship it
• Willingness to travel to China occasionally for factory visits and sample work
• Comfortable using AI tools to accelerate research, regulatory work, content drafts, and analysis. We expect leverage, not just hours