Principal Product Manager

BetterUp is a company focused on human transformation and innovative approaches to the employer/employee relationship. The Principal Product Manager will own a product area end-to-end, driving product-market fit and collaborating with enterprise buyers and end-users, while leading a cross-functional team to ensure product success.

Responsibilities:

• Carry an opinionated 3-year product vision and translate it into a rolling 3-week execution plan. Own product-market fit — if it’s not selling, that’s your problem to diagnose and fix
• Spend 50%+ of your time external-facing: solution design sessions, product demos, and strategic conversations with enterprise buyers and end-users. Build trust and credibility with key executive stakeholders
• Prototype working demos with AI tools (Claude, Cursor, Replit, Figma Make) before engineering spends a sprint. Run hypothesis-driven experiments; kill what isn’t working and redirect without drama
• Decide and move with imperfect information. You don’t wait for alignment, permission, or consensus — you listen, synthesize, decide, and act. When you’re wrong, you course-correct fast. You never stall
• Lead a cross-functional pod (PM/GPM, PMM Lead, GTM Lead) with an embedded R&D team (Engineering Lead, Design Lead, Product Analyst, TPM). Set the product direction; your partners execute against your vision with productive tension. You will ensure science-backed practices in the experience working with BetterUp Labs, and deliver real outcomes aligned to our People Insights Consultants and Partner Value teams
• Ensure your product fits into the broader portfolio — leveraging shared platform capabilities, aligning roadmaps with peer product leaders, and driving synergies that enhance the value of the entire platform
• Define and track product success metrics, ensuring the product delivers measurable business value. Communicate progress against outcomes and facilitate risk discussions with leadership