Head of Performance Marketing — Healthcare/Wellness

Jacob: Personal Brand Consulting is seeking an exceptional performance marketer to lead their digital customer acquisition strategy in the healthcare sector. The role focuses on optimizing paid acquisition and conversion strategies to generate qualified leads in a highly regulated market.

Responsibilities:

• Own and continuously improve our digital customer acquisition strategy in a highly regulated healthcare market
• Own paid acquisition, conversion optimization, analytics, landing pages, experimentation, and our overall growth strategy
• Guide the strategy for our YouTube channel as an important part of that growth
• Build a more efficient, measurable, and scalable acquisition engine that consistently generates more qualified leads at a lower acquisition cost

Requirements:

• Proven track record of improving customer acquisition through paid search, conversion optimization, and data-driven experimentation
• Enjoy solving difficult optimization problems
• Think like an owner and enjoy making decisions
• Happiest building and optimizing campaigns yourself today but excited to build and lead your own team as we scale
• Want the freedom to test ideas quickly and be judged by results
• Experience in healthcare or another regulated industry (legal, insurance, financial services, etc.)