Senior Director, Product Marketing

ServiceTrade is a best-in-class field service management platform that helps commercial fire protection and mechanical service contractors build efficient and growing businesses. They are seeking a Senior Director, Product Marketing to lead the product marketing strategy, focusing on go-to-market growth and AI-powered capabilities across their product lines.

Responsibilities:

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story

Requirements:

• 10+ years of B2B SaaS product marketing experience, including at least 3+ years leading and building product marketing teams
• A demonstrated track record of leading successful new product launches, ideally including AI-powered products or capabilities
• Exceptional writing and storytelling ability — you should be able to point to messaging, launch narratives, or content you personally wrote that drove real business results
• High intellectual horsepower: strategic, analytical, and able to synthesize complex technical, market, and customer information into clear direction
• Strong executive presence and communication skills, with experience presenting to senior leadership and/or a board
• Deep experience with competitive intelligence, market analysis, and cross-functional go-to-market execution
• Comfortable operating in a fast-moving, PE-backed, high-growth SaaS environment
• Comfortable navigating ambiguity while still driving toward decisions and results
• A collaborative leader who inspires followership across Product, Sales, Marketing, and Customer Success
• Experience in industries centered on field operations, service delivery, or commercial contracting
• Experience marketing software used by field technicians and the businesses that employ them