Product Manager - Personalization & Audience Platform

Live Nation Entertainment is the world’s leading live entertainment company, comprising Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. As Product Manager for the Personalization & Audience Platform, you will own the evolution of the Customer Data Platform to enable marketers to deliver targeted, data-driven campaigns at a global scale.

Responsibilities:

• Own the vision and roadmap for Live Nation’s CDP, driving scalable, data-driven audience activation across global marketing teams
• Serve as the subject-matter expert and admin for the CDP, enabling marketers to create and activate effective audiences while driving adoption through improved processes, tooling, and documentation
• Partner cross-functionally with marketing, product, engineering, and vendors to define product requirements, user stories, and workflows; translate business needs into prioritized enhancements that improve audience targeting and campaign execution
• Leverage a strong understanding of data systems to unlock new audience capabilities, partnering with data teams to ensure high-quality, reliable data flows from Databricks into the CDP and downstream platforms
• Expand activation capabilities by launching and scaling new channels and use cases (e.g., paid media), enabling marketers to reach audiences across a growing ecosystem of platforms
• Define and track key success metrics (e.g., adoption, activation volume, campaign lift) to measure CDP performance, inform prioritization, and drive continuous improvement in audience activation and business impact

Requirements:

• 2+ years of product management, analytics, or marketing technology experience
• Experience with CDPs (Hightouch, Lytics, Rudderstack, etc.) required
• Strong SQL and experience working with large datasets
• Experience translating business needs into technical requirements
• Proven ability to drive cross-functional initiatives
• Ability to translate complex data systems into simple, actionable marketing capabilities
• Strong stakeholder influence across technical and non-technical teams
• Willingness to roll up sleeves and work hands-on with tools and data
• Bias toward action in ambiguous, fast-moving environments
• Ability to develop creative solutions to complex, non-linear problems
• Passion for leveraging data to drive customer engagement and business impact
• Familiarity with Databricks or modern data stacks