Marketing & SEO Manager

Wade Litigation is a rapidly growing California law firm seeking an experienced, data-driven Marketing & SEO Manager to lead their digital marketing strategy and drive qualified client acquisition. The role involves developing and executing SEO strategies, managing digital campaigns, and partnering with leadership to align marketing initiatives with business goals.

Responsibilities:

• Own and execute the firm's SEO strategy, including technical, on-page, off-page, and local SEO
• Increase qualified leads through organic search, Google Business Profiles, content marketing, and conversion optimization
• Manage and optimize relationships with outside agencies, web developers, writers, and advertising partners
• Monitor and improve website performance, UX, Core Web Vitals, and conversion rates
• Develop and maintain content calendars for blogs, landing pages, FAQs, videos, and attorney profiles
• Track and report KPIs including rankings, traffic, lead quality, conversion rates, cost per acquisition, and ROI
• Partner with firm leadership to develop marketing initiatives aligned with business goals
• Oversee paid digital campaigns (Google Ads, Local Services Ads, and social advertising) while ensuring strong integration with SEO efforts
• Identify opportunities using competitive research and market analysis
• Ensure all marketing complies with applicable attorney advertising rules and ethical guidelines
• Stay ahead of Google algorithm updates, AI search trends, and emerging digital marketing technologies

Requirements:

• 5+ years of digital marketing experience, with at least 3 years leading SEO strategy
• Demonstrated success growing organic traffic and generating qualified leads
• Strong understanding of: Technical SEO
• Strong understanding of: Local SEO
• Strong understanding of: Content strategy
• Strong understanding of: Conversion Rate Optimization (CRO)
• Strong understanding of: Google Analytics 4
• Strong understanding of: Google Search Console
• Strong understanding of: Google Tag Manager
• Strong understanding of: Active Campaign, Salesforce, or similar SEO platforms
• Experience with WordPress and modern CMS platforms
• Ability to interpret analytics and translate data into actionable marketing decisions
• Excellent project management and communication skills
• Self-motivated with the ability to thrive in a fully remote environment
• Experience marketing professional services or law firms strongly preferred
• Law firm or legal services marketing experience
• Google Ads certification
• Experience with Local Services Ads (LSAs)
• CRM and marketing automation experience (Clio Grow, HubSpot, Lawmatics, Salesforce, etc.)
• Familiarity with AI-powered search optimization and content strategy
• Basic HTML/CSS knowledge