Snowflake is powering the era of the agentic enterprise, seeking AI-native thinkers to reinvent how they work. The Senior Brand AI Architect will help formalize and scale AI-powered brand management and execution, building tools and enabling teams across the brand organization.
Responsibilities:
- Build and own a growing library of internal AI tools — custom web apps, Streamlit interfaces, prompt-powered utilities, and automated workflows — that brand teams use in daily production
- Design and implement automation pipelines that connect creative tools, content systems, and AI APIs, reducing manual overhead and building in the consistency that brand work requires at scale
- Integrate AI capabilities directly into creative production workflows, including generative asset creation tools, design application features, and content workflows using LLMs
- Own the full lifecycle of everything you ship — from initial scope and build through deployment, iteration, and ongoing maintenance
- Serve as the shared AI implementation resource across brand marketing functions and surfaces — this is a core pillar of the role, not a side responsibility
- Educate and enable internal teams on the AI tools and systems you're building — running onboarding sessions, writing accessible documentation, and being the go-to resource for practical AI adoption
- Build enablement resources — playbooks, templates, prompt libraries, training — so brand teams can confidently use AI tools without breaking brand standards
- Partner directly with each team to understand their specific needs, then build solutions that are reusable across the broader brand org
- Define and evolve the standards that make AI tooling sustainable: prompt libraries, model selection criteria, output evaluation frameworks, and usage guardrails that protect brand integrity
- Be the first line of defense on brand consistency in AI-generated outputs across all touchpoints
- Surface insights to leadership: what's working, what's not, where the next gaps are
- Evaluate new AI platforms, models, and tools — rapidly prototyping with the ones that have genuine application for brand and creative work
- Bring a strong, informed point of view on where AI adds real value versus where it introduces risk or noise