Senior Director Product Marketing

Varonis is seeking a seasoned Senior Director of Product Marketing to lead the go-to-market strategy for their cybersecurity product portfolio. This role involves defining product marketing strategy, managing a team of product marketers, and building strong relationships with security leaders to effectively position and promote cybersecurity solutions.

Responsibilities:

• Define and own the product marketing strategy for our cybersecurity portfolio, including positioning, messaging frameworks, and competitive differentiation
• Develop a deep understanding of the vendor landscape, buyer personas, and market dynamics to inform product positioning and GTM motions
• Build and maintain a compelling corporate narrative that spans product lines and resonates across buyer segments
• Craft the narrative for strong POVs that challenge the status quo and speak to the future of where AI and cybersecurity are going
• Develop deep, direct relationships with CISOs and security leaders to pressure-test messaging – this role isn’t for someone who wants to sit on the sidelines
• Act as a company spokesperson: develop and deliver our POV at RSAC, Black Hat, customer summits, and analyst events
• Bring field intelligence back to shape positioning, content, and product roadmap input, using the lens of how buyers buy and sellers sell to drive decisions
• Manage and grow a team of 4–7 product marketers; set a high bar for craft, speed, and business impact and manage and coach effectively to drive business results
• Run a tight operating cadence: quarterly messaging reviews, competitive updates, field feedback, launch retrospectives, and win/loss analysis
• Foster a culture where the team spends time with customers and prospects
• Embed AI into how your team works: content generation, personalization at scale, competitive monitoring, and sales tool development

Requirements:

• 10+ years of B2B marketing experience, with at least 6 years in product marketing and 3+ years managing teams
• Deep cybersecurity domain expertise — you can hold your own in a technical conversation about cloud security, data security posture management (DSPM), identity, email security, etc
• Experience marketing to enterprise security buyers
• Track record of building and landing category-defining narratives at a high-growth security company
• Exceptional written and verbal communication, especially with executive-level audiences
• Strong strategic thinking with the ability to synthesize market data, customer insights, and product capabilities into crisp positioning
• Comfort operating at both the strategic and tactical levels; not afraid to get hands on
• AI-first: you use AI tools every day, have strong opinions about where they add value in marketing workflows
• Prioritizes ruthlessly: you know the difference between important and urgent, and you protect your team's focus accordingly