Senior Marketing Manager

Red Carrot is an award-winning, woman-owned small business focused on federal government work. The Senior Marketing Manager is a strategic leader responsible for developing and driving comprehensive marketing plans that advance clients’ business goals while ensuring disciplined execution and accountability across projects.

Responsibilities:

• Build, develop, and lead a high-performing marketing team, providing coaching, clear direction, and accountability frameworks that drive consistent execution
• Develop and own strategic marketing plans that translate business goals into integrated, actionable initiatives across all client programs and services
• Drive cross-functional initiatives by aligning teams around shared marketing objectives, ensuring strong coordination across disciplines from strategy through delivery
• Champion organizational excellence by establishing clear workflows, prioritization processes, and performance standards that keep programs on track and on budget
• Develop and manage budgets, resources, and timelines to ensure disciplined, on-strategy execution of marketing plans
• Review, edit, and implement strategic plans, creative briefs, client presentations, and other crucial written communication materials
• Deliver insights on emerging trends and digital/social strategies for engaging multicultural and general market audiences
• Review all creative concepts to ensure marketing and creative work is on-strategy and on-brand before client delivery
• Establish success metrics and KPIs; identify ways to measure success against the campaign goals and achievable outcomes; and facilitate reporting
• Evaluate and analyze data, including developing succinct, accurate summaries and analyses of research that include strategic recommendations for clients
• Develop strong relationships with Client(s) establishing regular communication to ensure expectations are met
• Keep Agency management informed of the status of Client relations, including personnel changes and issues pertaining to agency performance
• Ensure compliance with the Scope of Work
• Develop client monthly reporting
• Lead end-to-end program management for complex, multi-workstream marketing initiatives, ensuring milestones, deliverables, and stakeholder expectations are consistently met
• Establish and maintain rigorous project governance structures, including timelines, dashboards, and reporting cadences that provide visibility and accountability across all active programs
• Proactively identify project risks, dependencies, and blockers, and develop contingency plans to keep initiatives on track
• Partner with cross-functional teams including creative, analytics, digital, and client services to drive integrated marketing execution and continuous program improvement
• Serve as a key stakeholder communication hub, keeping leadership, clients, and internal teams aligned on progress, priorities, and decisions

Requirements:

• Bachelor's degree in advertising, communications, journalism, public relations, or related field
• 7 years of experience managing advertising or marketing communications
• 3 years leading teams
• Verifiable agency experience, plus expertise in integrated communications, paid advertising, brand development
• Strong time and budget management skills
• Proven ability to lead cross-functional teams and drive alignment across diverse stakeholders
• Exceptional communication and stakeholder management skills, with the ability to influence and present to senior leaders and clients
• Highly organized, with strong attention to detail and the ability to manage multiple concurrent priorities without losing sight of strategic objectives
• Ability to handle sensitive and confidential information with discretion
• Experience marketing with platforms including but not limited to: Google, Meta, LinkedIn, X
• Proficient in Microsoft Office 365
• Experience with data-driven programs like Google Analytics
• Ability to meet requirements to obtain a Public Trust Clearance or an existing Public Trust or Security Clearance
• Demonstrated project and program management expertise
• PMP certification strongly preferred
• Knowledge of federal Government contracting, agency operations and policies