Sr Director, Demand Generation EMEA - French or German speaking

Pendo.io is a fast-growing startup focused on improving society's experience with software. They are seeking a Senior Director of Demand Generation EMEA to lead marketing initiatives across Europe, develop strategies tailored for regional markets, and drive pipeline growth. The role involves close collaboration with sales leaders and the autonomy to create demand generation programmes from scratch.

Responsibilities:

• Owning and delivering Pendo's EMEA pipeline contribution target across all segments and sub-regions
• Building original, EMEA-first demand generation programmes — digital, ABM, and account-based plays designed for European buyers
• Partnering closely with EMEA Sales and Sales Leaders on account plans, pipeline coverage, and deal acceleration
• Developing a coherent EMEA marketing strategy across diverse markets, languages, and buying behaviours — with particular depth in French and DACH
• Serving as the primary EMEA voice in global marketing planning, advocating for regional needs and investment
• Leading and developing the EMEA demand generation function, including the Director of Field Marketing
• Defining the EMEA co-marketing strategy with regional partners, resellers, and SIs
• Owning EMEA marketing performance reporting — pipeline contribution, ROI, funnel conversion, and marketing-attributed revenue