Wholesale Marketing Manager

Trafilea is a Consumer Tech Platform for Transformative Brand Growth, building the AI Growth Engine for the next generation of consumer brands. The Wholesale Marketing Manager will lead the retail and wholesale marketing organization, executing integrated campaigns and ensuring marketing excellence across various channels.

Responsibilities:

• Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists
• Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics
• Support freestanding store launches with playbooks, launch plans, and evaluations
• Ensure creative and merchandising alignment with brand positioning and retailer guidelines
• Monitor sell-through, traffic lift, and digital performance metrics for all campaigns
• Own retail marketing budget allocation, including co-op spend and production costs
• Implement AI-driven tools for campaign tracking and creative optimization
• Project & campaign reporting for senior leadership

Requirements:

• 10+ years in retail or wholesale marketing with proven success leading multi-channel campaigns (in-store, digital, influencer, media) with measurable impact
• Experience collaborating with major retailers (Walmart, Macy's, Kohl's, Nordstrom, etc.)
• Familiarity with apparel retail environments; intimate apparel experience a plus
• Demonstrated ability to negotiate professionally, lead vendor & retailer relationships
• Data-driven mindset with the ability to confidently use metrics to optimize marketing spend and storytelling
• Proficiency in MS Excel (advanced formulas, pivot tables), Google Workspace, and project management tools (e.g., Asana)
• Hands-on experience implementing or using AI-driven tools to improve efficiency, reporting, and campaign performance analysis
• Excellent communicator and active listener; able to influence at all levels, including executives, vendors, and cross-functional teams
• Strategic thinker who applies the 20-80 principle to prioritize actions with greatest impact
• Anticipates challenges, adapts fast in dynamic environments, and always develops contingency plans
• Strong problem-solver who connects data and critical insights to drive effective decisions
• Turns mistakes into process improvements, embedding learnings into scalable solutions
• Raises the bar for detail orientation, quality, and brand standards
• Highly adaptable, collaborative, and team-oriented, but comfortable taking ownership and accountability
• Acts like an owner, with a bias for speed, performance, and raising