Reddit Marketing Program Manager

Single Grain is a fast-moving, AI-driven digital marketing agency helping top brands grow. They are seeking a Reddit Marketing Program Manager to lead brand and performance initiatives on Reddit, focusing on establishing brand presence, driving engagement, and optimizing ROI through community management and content strategy.

Responsibilities:

• Identify and prioritize subreddits that align with our brand and audience
• Build credibility by creating authentic, high-value posts and comments
• Ensure consistent brand visibility across targeted communities
• Protect brand reputation by following subreddit norms and Reddit-wide guidelines
• Develop and execute campaigns to increase engagement (upvotes, comments, shares)
• Funnel Reddit traffic into conversions, leads, or pipeline opportunities
• Leverage Reddit to improve branded keyword SERP visibility
• Monitor performance using metrics such as engagement rate, conversion rate, brand mentions, and sentiment
• Manage a structured posting plan (e.g., 10–40 posts per month across 5–25 subreddits)
• Engage with communities through replies, discussions, and trend participation
• Expand subreddit coverage systematically to grow reach without spamming
• Align content with SEO strategy and keyword research findings
• Deliver short-term wins (live posts, community engagement) to validate strategy
• Show mid-term progress in SERP rankings, keyword visibility, and engagement growth
• Establish long-term sustainability through ongoing brand mentions and recognition
• Create transparent reports that tie Reddit activity to ROI
• Define and manage workflows for content ideation, creation, scheduling, and reporting
• Collaborate with contractors, SEO managers, and client liaisons
• Utilize tools (Ahrefs, Reddit Pro, Looker Studio) for analytics and optimization
• Maintain compliance with subreddit rules and Reddit’s platform standards
• Position Reddit as a durable channel for both brand credibility and lead generation
• Build a self-sustaining ecosystem where organic brand mentions drive ongoing performance
• Create long-term “market domination” by embedding the brand into key communities

Requirements:

• 5+ yrs agency or multi‑brand Reddit + community management ownership with direct client management
• Record of ≤ 25 % annual churn and ≥ 20 % YoY qualified‑lead growth across accounts
• Wins on non‑Google surfaces (YouTube, Reddit, etc.)
• Expert in Ahrefs, Reddit measurement
• Comfortable prompt‑engineering and leveraging AI for research, outlines, internal linking, QA
• Clear communicator who simplifies complexity for C‑level and mentors junior talent