Go To Market (GTM) Manager - Next Gen Counselor Workflow

Crimson Education is the world’s leading college admissions consulting firm, helping ambitious students gain admission to the world’s top universities. The Go To Market (GTM) Manager will define and maintain the GTM roadmap, build pilot-to-contract motions, and partner with Product to translate feedback into actionable requirements.

Responsibilities:

• Define and maintain a clear GTM roadmap aligned to product phases (MVP workflow first, advanced assistance later)
• Build repeatable pilot-to-contract motion: selection criteria, onboarding, success plans, reporting, expansion
• Produce and iterate a “demo-first” narrative (live demos, recorded walkthroughs, decks)
• Partner with Product to translate counselor feedback into:
• Must-have launch requirements
• Nice-to-have enhancements
• Risk flags (data sensitivity, compliance concerns, trust/perception issues)
• Track and report GTM metrics (pipeline, conversion, activation, time-to-value, retention)
• Support competitive analysis and differentiation across platforms in the counselor workflow space

Requirements:

• 6+ years in GTM / Growth / Partnerships / Product Marketing / Sales Enablement for B2B or B2B2C products
• Proven experience taking a new product from pilot to scaled rollout
• Strong ability to translate complex workflows into simple, credible value propositions
• Comfortable working cross-functionally with Product + Engineering (requirements, tradeoffs, launch readiness)
• Excellent stakeholder management and written communication (US-market polish preferred)
• Deep familiarity with the US school counseling ecosystem (school counselors, college counseling offices, independent counselors)
• Experience with admissions tooling, student information workflows, or education administration software
• Experience selling into schools/institutions (procurement, stakeholder mapping, long sales cycles)
• Experience running webinars/events/community-led GTM in education