Marketing Manager

AdLift Inc. is a performance-first digital marketing agency specializing in SEO and AI-driven solutions. They are seeking a Marketing Manager to lead their US marketing efforts, focusing on B2B email marketing, lead generation, and content creation to build a robust marketing engine from the ground up.

Responsibilities:

• Build highly targeted prospect lists using Apollo.io, Clay, Hunter.io, Snov.io, or equivalent enrichment platforms — ICP accounts including CMOs, VPs of Marketing, Growth and Performance Marketing leads at mid-market and enterprise companies
• Write and test cold email sequences that get replies — research-backed, personalized hooks, not templated, batch-and-blast copy
• Build multi-touch drip campaigns across awareness, consideration, and conversion stages in Instantly.ai, Smartlead, Lemlist, Mailshake, or comparable tools
• Own deliverability end-to-end — sending domains, warm-up protocols, SPF / DKIM / DMARC, inbox placement, and bounce handling
• Use AI tools (ChatGPT, Claude, Perplexity) and workflow automation (n8n, Make, Zapier) to research prospects and generate personalized hooks at scale — outreach that feels 1:1 but scales to hundreds of contacts per week
• Run segmented nurture and re-engagement tracks, using proprietary Tesseract AI-visibility insights as differentiated, personalized hooks to reactivate stale prospects
• Produce and project-manage high-value B2B assets — white papers, PDF reports, one-pagers, case studies, and pitch collateral — working with our designers and research team
• Turn AdLift's proprietary data and POV (AI search, GEO, AEO) into gated content that fuels lead capture and outreach
• Maintain a consistent brand voice and visual standard across all marketing materials
• Build, test, and optimize landing pages for campaigns, gated content, and lead capture — with conversion as the goal
• Own page performance: form conversion, load, and CRO experiments tied to campaign objectives
• Run AdLift Inc.'s LinkedIn presence and thought-leadership cadence to build brand and feed top-of-funnel demand in the US market
• Coordinate organic and outbound so brand visibility and direct outreach reinforce each other
• Own the CRM (Zoho) keep lead, contact, and pipeline data clean, de-duped, and CRM-ready with rigorous data hygiene
• Connect email activity, content engagement, and web behavior into clear pipeline tracking and lead routing to BD / sales
• Track open, reply, click-through, and bounce rates, plus pipeline generated per campaign and channel
• Run structured A/B tests on subject lines, CTAs, send times, sequence length, copy tone, and landing pages
• Translate performance data into clear recommendations for leadership, BD, and sales

Requirements:

• 4–8 years in B2B marketing with a strong email / outbound lead-generation track record — ideally at a marketing agency, with an agency background strongly preferred (SaaS or digital consultancy also welcome)
• Deeply familiar with the agency/marketing buyer — you know what makes a CMO or VP of Marketing respond
• Hands-on with email scraping and enrichment (Apollo, Clay, Hunter, Snov.io, Clearbit, ZoomInfo) and cold email platforms (Instantly.ai, Smartlead, Lemlist, Mailshake)
• Strong copywriting instincts — you write cold emails and content that sound human, not templated
• Comfortable creating or directing content assets — white papers, reports, landing pages — and running a LinkedIn presence
• Working knowledge of AI tools for research and personalization (ChatGPT, Claude, Perplexity, n8n, Make, Zapier)
• Hands-on with CRM (Zoho preferred; HubSpot, Salesforce, or Pipedrive transferable) and how marketing activity feeds pipeline
• Solid grasp of email deliverability — DNS records, domain warm-up, inbox placement
• Data-driven and self-directed — you know your numbers and act on them without being asked
• Able to work in US business hours and collaborate with a marketing team based in India
• Experience at or selling to digital marketing agencies, performance marketing teams, or SEO / content shops
• Exposure to ABM (Account-Based Marketing) and intent-data platforms
• Familiarity with AI search / GEO / AEO as emerging service categories
• Experience building outreach off data signals — funding rounds, job changes, leadership hires — as triggers
• Prior experience building or managing a small marketing / SDR team