Product Manager, Paid Ads

USA TODAY Co., Inc. is a diversified media company dedicated to empowering communities through its expansive reach. They are seeking a Product Manager who will lead strategic initiatives across their paid ads portfolio, focusing on improving performance through AI-driven optimization and innovation. The role involves collaborating with various teams to build scalable solutions that enhance advertiser outcomes and drive business growth.

Responsibilities:

• Own and execute a significant portion of the Paid Ads product roadmap
• Identify market opportunities, customer needs, and platform changes that should inform roadmap investments
• Define product strategy for optimization, automation, bidding, measurement, and advertiser-facing capabilities
• Evaluate emerging trends in paid ads, AI, and digital advertising to identify opportunities for product innovation
• Lead initiatives from discovery through launch and ongoing optimization
• Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans
• Partner directly with Engineering and Data Science to deliver scalable product solutions
• Balance customer value, business impact, and technical complexity when making prioritization decisions
• Own product outcomes and post-launch performance measurement
• Drive innovation across AI-powered optimization, bidding, automation, and recommendation capabilities
• Translate emerging AdTech, platform, AI, and industry innovations into differentiated product experiences
• Define measurement frameworks and success metrics to evaluate product effectiveness
• Use data and experimentation to inform product investments and improve advertiser performance
• Partner with Customer Success, Sales, Marketing, and Operations to ensure successful activation and adoption of new capabilities
• Build alignment across stakeholders and influence decisions without direct authority
• Present product strategy, recommendations, tradeoffs, and outcomes to leadership teams

Requirements:

• 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products
• 3+ years of experience in digital advertising, AdTech, MarTech, performance marketing, or a related domain. Experience with advertising platforms, campaign optimization, measurement, and automation is strongly preferred
• Deep understanding of digital advertising, AdTech platforms, and performance marketing, including optimization, automation, bidding strategies, measurement, attribution, conversion tracking, and AI-driven campaign management
• Experience partnering directly with engineering teams to deliver products from concept through launch
• Demonstrated ability to translate ambiguous business problems into clear product strategies and execution plans
• Strong analytical and data-driven decision-making skills
• Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams
• Excellent written, verbal, and stakeholder communication skills
• Experience building AI-powered, automation, optimization, recommendation, or workflow-based products
• Experience working with Data Science teams, experimentation frameworks, or machine learning concepts
• Familiarity with SQL, analytics platforms, or data-driven product development
• Experience serving SMB advertisers at scale
• Experience working in agency technology, advertising technology, marketing technology, or Google Partner environments