Director, Growth Marketing, Self Serve Products

OpenLoop is a health tech company focused on telehealth support solutions. They are seeking a Director of Growth Marketing to build and lead a product-led growth function, optimizing the self-serve go-to-market strategy and enhancing client growth through data-driven experimentation.

Responsibilities:

• PLG Function Leadership: Build and lead OpenLoop’s product-led growth function, establishing PLG as a foundational growth capability for the company
• Self-Serve GTM Ownership: Own our self-serve go-to-market motion end-to-end, aligning top-of-funnel demand generation with conversion optimization across the full customer journey
• Conversion Optimization: Optimize the user journey from landing page through the product experience to improve sign-up-to-client conversion rates
• Growth Experimentation: Design and run product-led growth experiments within the product in close partnership with the Product team, identifying and scaling the highest-impact levers for growth
• Lifecycle & Remarketing: Support and optimize high-performing client lifecycle and remarketing campaigns to drive sign ups to clients and clients to successful clients
• Analytics Infrastructure: Build the analytics infrastructure needed to generate detailed, end-to-end visibility into the full go-to-market funnel
• Executive Reporting: Translate growth performance and funnel insights into clear reporting and recommendations for cross-functional stakeholders and executive leadership
• Customer Activation Partnership: Partner closely with Customer Success to drive systematic activation of new clients and help them grow and succeed on the platform
• Cross-Functional GTM Collaboration: Work closely with Sales and Customer Success on go-to-market and product-led growth initiatives to improve conversion, activation, and expansion outcomes
• Team Building: Build and scale a team of growth engineers over time to support experimentation, infrastructure, and execution across the PLG motion
• AI Adoption: Help lead the adoption of AI across our GTM motion, identifying ways to drive efficiency and improve outcomes across workflows ranging from copywriting to ad creation and campaign execution

Requirements:

• 8+ years of growth or product-led growth experience, ideally in freemium or free-trial environments
• Proven experience owning and optimizing the full PLG funnel, from initial ad click to free trial, conversion, activation, and scaled customer growth
• Strong performance marketing experience and a deep understanding of how acquisition, product experience, and lifecycle engagement work together to drive growth
• Strong technical fluency, with a working knowledge of HTML, CSS, SQL, and JavaScript
• Deep familiarity with AI tools such as Claude and a strong understanding of how to use AI to improve speed, quality, and execution
• Proven ability to partner closely with Product teams to launch and iterate on growth experiments inside the product experience
• Experience working closely with both Sales and Customer Success teams on go-to-market or product-led growth initiatives
• Proven team-building and management experience, with the ability to recruit, lead, and develop high-performing teams over time
• Strong analytical instincts and the ability to connect funnel data and user behavior to business decisions and growth opportunities
• A builder mindset with a high degree of ownership, energy for experimentation, and strong attention to detail in execution
• SaaS experience is a plus
• Experience in health tech or healthcare is a plus, but not required