Regional Marketing Manager

Kforce Inc is seeking an experienced Regional Marketing Manager to remotely support their enterprise networking and cloud solutions customer based in McLean, VA. The role involves driving growth targets, executing marketing programs, and improving data insights to enhance pipeline generation and brand strength in the industry.

Responsibilities:

• Partner with Enterprise North East sales leadership and Americas marketing team to execute the field marketing plan that aligns with regional goals and priorities
• Plan and execute strong, data-driven marketing activities and programs to drive pipeline generation and awareness in the region
• Lead promotion of regional marketing programs, including Splunk-led events, regional sponsorships, executive events, hands-on workshops and more, to showcase customer success and demonstrate the value of Splunk to support new customer acquisition and expansion
• Manage the regional calendar and email cadence to ensure optimal engagement and prevent fatigue to enhance success
• Work with Partner marketing and development managers to develop joint marketing plans and campaigns and evaluate the marketing performance
• Collaborate with supporting marketing functions including Americas programs and campaigns, global event marketing, customer marketing and others to build and coordinate overall regional strategy and integrate field programs into buyer's journey

Requirements:

• 3-5 years of proven experience in field marketing for enterprise software; IT-specific software a plus; BI or SaaS experience a plus
• Regional enterprise account market knowledge
• Data driven approach to planning and execution
• Well versed within the different tactics used in the industry to reach and attract our target audience
• Knowledge working with On24, Webex, Salesforce and Tableau (or equivalent tools) to execute integrated demand generation programs and measure their effectiveness
• Candidates located in the Northeast US preferred but not required
• Have end-to-end, hands-on approach to marketing activities and programs
• Budget management experience
• Exceptional teammate and ability to influence others in cross-functional forums
• Track record of delivering marketing results with a strong analytical mindset
• Outstanding written and verbal communication skills and attention to details