Business Development Marketing Analyst

Nava is a consultancy and public benefit corporation working to make government services simple and effective. The Business Development Marketing Analyst plays a key role in shaping the company’s narrative and market position, focusing on developing and optimizing marketing campaigns to drive brand awareness and sales enablement.

Responsibilities:

• Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams
• Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events
• Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline
• Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries
• Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence
• Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies
• Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials
• Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs
• Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption
• Create and manage demand generation campaigns to drive pipeline growth
• Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce
• Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships
• Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements
• Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations
• Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives
• Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines
• Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms
• Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations
• Uphold high standards for brand identity, messaging accuracy, and market reputation
• Support contract and vendor coordination for creative and digital services
• Other duties as required

Requirements:

• 2–4 years' marketing or communications experience (public sector focus preferred); internships and relevant project experience considered
• Demonstrated success in campaign execution, digital content creation, and analytics/reporting
• Proficiency with multi-channel digital marketing platforms: social media, display advertising, content syndication, Hootsuite, HubSpot, Salesforce, Google Analytics, WordPress, and ABM tools
• Strong written and verbal communication skills; proven ability to create persuasive, market-facing copy
• Advanced project management, attention to detail, and ability to meet deadlines across simultaneous initiatives
• Demonstrated ability to troubleshoot and optimize technical campaign setup within Marketing Automation (e.g., HubSpot/Pardot) and CRM (Salesforce) platforms
• Bachelor's degree in Marketing, Communications, Business, or relevant field
• Legal authorization to work in the United States
• Ability to meet any other requirements for government contracts for which candidates are hired
• Work authorization that doesn't require visa sponsorship, now or in the future
• May be subject to a government background check or security clearance, depending on the contract
• Prior experience collaborating with cross-functional business teams, creative resources, and vendors
• Experience in a public sector, B2B, or government-facing environment
• Commitment to data-driven decision making, continuous improvement, and brand stewardship