Creative Marketing Manager

CharCharms is one of the fastest-growing accessory brands in retail, creating fun and personal products sold in major retailers across North America. The Creative Marketing Manager will own the visual execution of the brand, leading creative campaigns, producing content, and ensuring cohesive marketing execution to enhance customer experience.

Responsibilities:

• Develop creative concepts for seasonal product launches and retail campaigns
• Create mood boards, shot lists, styling direction, and production briefs
• Plan and execute lifestyle and product photoshoots
• Coordinate photographers, models, props, locations, and vendors
• Creative direct shoots to ensure every asset aligns with our brand vision
• Photograph products and lifestyle imagery
• Edit and retouch photos for retail, ecommerce, email, and social media
• Organize and maintain digital asset libraries
• Ensure every piece of creative reflects premium brand standards
• Build marketing calendars for product launches
• Coordinate cross-functional launch timelines
• Manage creative deliverables across internal teams and external partners
• Ensure campaigns launch on time across every channel
• Maintain a consistent visual identity across all platforms
• Review and approve creative assets before publication
• Continuously evolve the CharCharms aesthetic
• Bring new creative ideas to elevate the brand
• Track campaign performance and engagement
• Analyze marketing results to improve future launches
• Test new creative concepts and identify opportunities for growth

Requirements:

• 3+ years in marketing, brand, creative, or content roles
• Experience producing photoshoots from concept through execution
• Strong photography and photo editing skills
• Experience with Adobe Creative Suite, Canva, or similar creative tools
• Experience creating content for Instagram, TikTok, Pinterest, and other social platforms
• Strong project management skills
• Excellent written and verbal communication
• Experience working with consumer products, retail brands, or ecommerce preferred
• Experience launching products at major retailers
• Graphic design experience
• Video editing experience
• Experience working with creators or influencers
• Familiarity with Klaviyo
• Passion for lifestyle, fashion, accessories, or consumer products