Product Manager, Aging Services Content

Kforce Inc is seeking a remote Product Manager for Aging Services Content & Partnerships. The role involves owning the product vision and roadmap for caregiver-facing educational content, defining content strategies, and partnering with various teams to enhance user experiences throughout long-term care journeys.

Responsibilities:

• Own the product vision and roadmap for caregiver-facing educational content and strategic partnerships
• Define and execute the content strategy, including what content gets created, updated, personalized, or retired
• Build digital content experiences that support caregivers and families across long-term care journeys
• Develop personalized content pathways based on caregiver personas, care stages, diagnoses, and behavioral needs
• Partner with Engineering, Design, Clinical, Operations, and Content teams to deliver impactful user experiences
• Drive the evolution of a large-scale content ecosystem across videos, articles, educational resources, and digital learning experiences
• Use engagement data, user feedback, and business objectives to prioritize product initiatives and influence roadmap decisions
• Identify opportunities to leverage AI and personalization to deliver the right content to the right user at the right time
• Ensure content experiences are optimized across iOS, Android, smartphones, and tablet devices
• Oversee content production workflows and collaborate with content creators to ensure quality, timeliness, and consistency
• Establish standards for highly engaging digital content and continuously improve content effectiveness
• Create customizable educational programs that adapt to varying caregiver journeys and needs
• Evaluate, source, and manage external partnerships that expand caregiver resources, support services, and educational offerings
• Define product requirements, user stories, acceptance criteria, and success metrics for engineering and content teams
• Use analytics, experimentation, and user research to improve engagement, adoption, knowledge retention, and caregiver outcomes
• Develop and monitor content engagement, personalization, and partner-impact KPIs

Requirements:

• BS/BA degree or higher
• 3+ years of Product Management experience owning user-facing digital products or experiences
• Experience building content-driven products, content management systems (CMS), educational platforms, or personalization systems
• Experience managing product roadmaps and translating business goals into shipped product features
• Experience using customer insights, analytics, and engagement data to inform product decisions
• Experience working cross-functionally with Engineering, Design, Content, Operations, Clinical, or other non-technical stakeholders
• Experience delivering mobile experiences across iOS, Android, smartphones, and tablets
• Strong product management and roadmap ownership capabilities
• Strong content strategy and content lifecycle management experience
• Deep understanding of digital engagement and user experience principles
• Ability to identify what makes content engaging, useful, and impactful for adult learners and caregivers
• Strong analytical and problem-solving skills
• Experience interpreting engagement metrics, user behavior data, and feedback to drive decisions
• Strong understanding of personalization and recommendation experiences
• Experience overseeing content strategy, content production, content operations, or digital learning programs is highly preferred
• Experience evaluating, launching, or managing third-party partnerships is a plus
• Experience working within healthcare, caregiving, aging services, senior care, patient engagement, digital health, or related industries is strongly preferred
• Experience supporting long-term engagement, education, or behavior-change programs is a plus
• Comfort operating in fast-paced, high-growth environments with evolving priorities and ambiguity
• Experience leveraging AI-powered tools or personalization technologies to improve user experiences is a plus