Marketing Manager (Fractional/Contract)

Wooden Spoon Herbs is a consumer brand focused on herbal wellness products. They are seeking a hands-on Marketing Manager to oversee day-to-day marketing operations, manage campaigns across various channels, and coordinate product launches while engaging with the community and analyzing performance metrics.

Responsibilities:

• Own the day-to-day marketing operations at Wooden Spoon Herbs
• Manage Klaviyo end-to-end (optimizing flows, executing campaigns, and improving key performance metrics)
• Help shape the social content plan with a consistent lens on community building and brand voice
• Brief and coordinate with content creators to keep the pipeline moving and content on-brand
• Respond/engage with community (consumer and customers) via e-mail communication
• Partner with our paid media team to stay close to what's running, what's resonating, and why
• Connect paid learnings back to organic, email, and creative (so every channel is informing the others and looking cohesive)
• Source, vet, and manage creator relationships that feel authentic to who we are
• Handle outreach, contracts, content approvals, and performance tracking
• Build a repeatable process, not just one-off deals
• Coordinate launch timelines, asset checklists, and cross-channel execution
• Pull weekly performance data across channels and turn it into clear takeaways
• Know what's working, flag what isn't, and bring a point of view on what to try next

Requirements:

• 3–5 years of experience in marketing at a DTC, CPG, wellness, food & bev, or lifestyle brand
• Hands-on experience with at least a few of the above (email, social, influencer, or content coordination)
• Strong writing skills. Genuinely strong
• Organized and detail-oriented (you keep projects moving and don't drop balls)
• Creative instincts paired with analytical curiosity (you care about aesthetics and open rates)
• High agency. You don't wait to be told what to do or handed a perfect brief
• Comfortable building process in places where there isn't one yet
• Comfortable using AI tools (Claude, ChatGPT, etc.) as part of how you work
• Genuine interest in herbalism, wellness, or the natural world (even if you're still learning)