Customer Manager - CPG

Acosta is a part of Acosta Group, specializing in retail sales services and digital strategy. The Customer Manager will drive sales and market share growth by managing business within designated customer accounts, developing strategic plans, and collaborating with various stakeholders to enhance business results.

Responsibilities:

• Achieve Sales Goals: Deliver principals’ objectives, including volume and sales fundamentals such as merchandising, assortment, pricing, and shelving goals at the assigned customers, all at the lowest cost
• Strategic Planning: Develop a comprehensive Customer Business Plan that aligns with the principals’ business priorities and drives long-term success
• Client Engagement: Personally call on all decision-makers at the customer to present and sell business plans, programs, and concepts that enhance business results
• Cost Management: Achieve results at the lowest possible selling cost while maximizing company revenue through brokerage, commissions, bonuses, contest earnings, and more. Oversee all manufacturers’ expenditures at the customer
• In-Store Presence: Ensure a competitively superior in-store presence in the assigned stores by calling on headquarters, supervisors, and other customer operations personnel for both direct and indirect customers
• Trade Marketing: Manage manufacturers’ trade marketing funds, process direct shipments via the Sales Support Coordinator, and leverage data to sell concepts to the customer
• Budget Adherence: Operate within the designated budget, ensuring efficient use of resources
• Proactive Communication: Maintain open lines of communication with key principals to ensure alignment and collaboration
• Retail Initiatives: Collaborate with Retail Sales Managers on major retail initiatives, including new product introductions, selling drives, and contests
• Market Knowledge: Utilize your knowledge of the customer, market, and principal to involve marketing, technology, and administrative resources in achieving objectives
• Timely Information Sharing: Provide timely information on selling priorities to Retail Sales Managers, supervisors, and shared resources in marketing, technology, and administration
• Team Collaboration: Share information and customer/principal insights with team members to build organizational capacity and drive collective success
• Technology Utilization: Utilize computer systems and technology to achieve the objectives of the Customer Business Plan and continuously develop and maintain skill levels to support the use of Acosta communication systems
• Feedback and Improvement: Provide feedback to the Team Leader and/or General Manager on ways to build organizational capacity and improve business operations
• Special Projects: Complete special projects as requested, including merchandising initiatives, new item cut-ins, display execution, and other retail support activities, contributing to the overall success of the team

Requirements:

• Bachelor's degree or equivalent in the relevant industry
• At least six+ months of experience in retail (CPG), marketing, space management, or resets
• Proficient in Microsoft PowerPoint, Excel, Word, Outlook, and web-based applications
• Excellent presentation skills
• Ability to manage multiple projects
• Sales administration or finance experience