Marketing Associate

TOMIS is a company that specializes in marketing software and services aimed at enhancing direct bookings for tour operators. They are seeking an innovative Marketing Associate to work on integrated marketing strategies, develop and implement digital marketing campaigns, and support the marketing team in various initiatives.

Responsibilities:

• Develop, implement, monitor, and report out on multifaceted digital marketing campaigns for clients in the tourism industry
• Manage daily administrative tasks to ensure the marketing department runs smoothly
• Conduct market research to identify new opportunities
• Gather and analyze consumer behavior data (e.g. web traffic and rankings)
• Implement strategic initiatives outlined and assigned by Marketing Managers
• Experience creating email campaigns, automation, audience segmentation, and retargeting a plus
• Understanding of website analytics and data analysis a plus
• Content marketing experience
• Develop and promote digital campaigns for clients across Facebook, Instagram, Google Ads, MailChimp, and other social platforms in coordination with the Marketing Manager
• Create advertising materials (e.g. ad creative, newsletters) in coordination with the Marketing Manager
• Monitor and analyze sales and marketing metrics (website traffic, conversion rates, SEO initiatives, social, paid campaigns) to ensure success, using the agile methodology to adjust as needed
• Generate innovative ideas to promote brands and businesses in the tourism industry in coordination with the Marketing Manager
• Ensure brand consistency across all channels for each client
• Ability to effectively lead multiple projects at the same time and manage time and prioritized task management
• Track project performance to analyze the success and completion of established business goals in coordination with the Marketing Manager
• Assist in establishing a strong, long-term web presence for all clients in coordination with the Marketing Manager