Growth Marketing Manager

General Robotics is a company focused on advancing robotics and automation technology. They are seeking a Growth Marketing Manager who will be responsible for pipeline generation across various channels, ensuring effective engagement and conversion of the market.

Responsibilities:

• Own marketing pipeline generation across digital channels including paid media, social, email and web with a clear line of sight into revenue generation
• Create and execute full-funnel programs: top-of-funnel acquisition through mid-funnel nurture and marketing lead qualification handoff to the sales team, aligned to account-based motion
• Develop audience segmentation and build targeted campaign cohorts; leverage intent data to prioritize high-fit accounts
• Experiment with new media and marketing channels to execute campaigns and engage customers at the leading edge of robotics
• Coordinate creation of campaign assets emails, landing pages, ads, and social content working closely with design and content functions
• Build and maintain nurture flows and automated sequences for distinct audience segments
• Manage UTM tracking, tagging, and attribution hygiene to ensure clean reporting and accurate pipeline attribution
• Maintain lead-capture list hygiene, including "do not contact" management and enrichment via Apollo.io and Hubspot
• Track campaign performance, generate insights, and continuously optimize based on data
• Collaborate with sales to ensure alignment on lead quality, routing, and follow-up; maintain a campaign calendar and enforce cross-channel alignment
• Lead our event strategy and master event calendar, manage logistics, workbacks, and stakeholder deliverables for industry, partner, and internal events – all with contractor support to scale your impact
• Manage lead capture, post-event follow-up sequences, and budget tracking; capture metrics and post-event recommendations
• Ensure brand consistency and messaging accuracy across all event touchpoints, with onsite or virtual support as needed
• Partner with sales, customer success, product and leadership to align demand generation programs with product reality and market signal
• Facilitate feedback loops to refine campaigns and event strategy based on customer interactions and market dynamics
• Serve as the connective tissue between marketing and revenue, surfacing campaign data in sales reviews and translating field feedback into program adjustments
• Operate with high ownership in a fast-moving, high-growth environment where speed and quality both matter
• Build scalable processes, workflows, and documentation that mature the marketing function without sacrificing agility
• Balance strategic planning with hands-on execution and scaling impact through supporting team members