Marketing Campaign Manager

Vyne is a healthcare technology company connecting providers, payers, and patients through secure health information exchange and intelligent communication management. They are seeking a Marketing Campaign Manager to architect, build, execute, and optimize a comprehensive demand-generation engine for Vyne Dental, focusing on creating a high-quality marketing-sourced pipeline through multi-channel campaigns.

Responsibilities:

• Develop and own Vyne Dental’s lead-generation strategy, including evaluating the ICP definition, determining the channel mix, and aligning monthly pipeline targets with revenue goals
• Design scalable, repeatable systems that attract qualified practices and DSOs into the funnel
• Build a performance model that forecasts lead volumes, conversion rates, CAC, and ROI by channel and provide regular reports
• Build and execute lifecycle marketing programs that improve onboarding, engagement, upsell, renewal, and advocacy
• Plan and execute omni-channel demand campaigns (email, paid media, SEO, content syndication) and landing pages required to support every campaign
• Build automated nurturing motions to support lead development and create new sales opportunities based on customer expansion triggers
• Build outbound enablement motions to support Sales Development, including targeted lists, messaging sequences, and offer strategies
• Leverage behavioral and firmographic data to create hyper-targeted campaigns
• Own the marketing-to-sales funnel: Lead capture, scoring optimization, handoff, SLAs, and continuous optimization of conversion points
• Conduct A/B testing across landing pages, messaging, creative, and offers to maximize lead quality
• Partner with Internal Systems/Salesforce Team to ensure campaign tracking, attribution, and accurate reporting
• Work closely with cross-functional teams, including product, sales, and customer success, to align lead quality, targeting, and feedback loops
• Other duties as assigned

Requirements:

• High School/Technical Degree/Bachelors Degree in a related field, or equivalent experience
• 5+ years in lead generation, demand generation, or growth marketing for B2B SaaS or healthcare tech
• Demonstrated ability to scale pipeline through paid, organic, and outbound-centric channels, including extensive email marketing and landing page management experience
• Extensive digital advertising experience with Google, Bing, Meta, TikTok
• Expert-level command of email marketing best practices and analytics
• Extensive event marketing experience (trade shows, webinars, seminars, customer/group meetings)
• High level of confidence with digital advertising experience (banner, social media, and Google's Search and Display Networks)
• Extensive content marketing experience and SEO best practices
• Direct mail experience and command of best practices
• Segment and cohort targeting best practices
• Display advertising experience and command of best practices (digital and print)
• Sound experience with SMS marketing and related regulatory requirements
• Demonstrated command of copywriting and storytelling skills, high-performing headlines, subject lines, CTA's, etc
• Expert-level understanding of Pardot, Salesforce, or similar systems (email creation and send, campaign creation and tracking, automation, scoring, segmentation, attribution)
• Strong analytical mindset; skilled at building funnel models, forecasting, and ROI analysis
• Proven success partnering closely with sales teams to generate high-quality opportunities
• Preferred experience in dental, medical, or RCM software industries
• Preferred familiarity with marketing to dental practices, office managers, billing teams, and DSOs