Senior Regional Marketing Manager - EMEA

Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data. The Senior Regional Marketing Manager will own and execute EMEA’s marketing programs to drive pipeline and manage marketing activities in alignment with sales priorities during a critical growth period.

Responsibilities:

• Translate global campaign strategy into locally relevant programs that drive measurable pipeline
• Execute the regional ABM program — account selection, messaging localisation, agency coordination, and performance tracking
• Partner closely with Sales leadership (based in London) to align marketing activity to pipeline priorities and territory plans
• Manage post-event lead conversion in collaboration with Sales Ops
• Own the events calendar — from strategic third-party conferences to hosted executive roundtables
• Manage event logistics, vendor relationships, and agency partners end-to-end
• Build a results-oriented event framework with clear pipeline ROI measurement per program
• Represent Alation at key industry events across the region; travel required
• Support customer marketing programs targeting expansion accounts in EMEA
• Partner with Customer Success to identify advocacy opportunities and develop regional proof points
• Localise global customer stories for buyer relevance
• Localise global messaging and content for audiences, verticals, and buying personas
• Ensure inbound and outbound content is themed and synced to campaigns and events
• Feed regional market intelligence back to the global PMM team
• Manage regional marketing budget with clear ROI accountability
• Track and report pipeline influence, account engagement, and program performance
• Maintain a consistent reporting cadence with Sales and Marketing leadership