PepsiCo is a leading company in the beverage industry, and they are seeking a Sr. Category Sales Analyst to support the Sales Strategy team. This role involves analyzing sales and market data to identify trends and actionable insights that drive category growth, working closely with sales and marketing partners to optimize various strategies.
Responsibilities:
- Analyze syndicated data (e.g., retail scanner, panel, and market data) to evaluate category performance, market trends, and competitive dynamics
- Develop insights and recommendations related to assortment optimization, pricing, promotions, and shelf placement
- Support customer meetings including line reviews with data analysis, charts, and storytelling that influence retailer decisions
- Build and maintain dashboards and reports that track category performance, distribution, and key KPIs
- Conduct post-promotion and pricing analysis to evaluate effectiveness and recommend improvements
- Collaborate with sales teams to support retailer meetings with data-driven insights and category growth strategies
- Monitor competitor activity, new product launches, and emerging trends within the category
- Partner with internal teams (marketing, insights, supply chain) to ensure alignment on category strategies and initiatives
- Assist in planogram analysis and space planning using category management tools when applicable
- Maintain data accuracy and integrity across reporting systems