Business Intelligence Analyst

MASA is a leader in emergency medical transportation insurance, and they are seeking a Business Intelligence Analyst to help answer critical business questions. The role involves designing experiments, analyzing data, and providing insights that drive smarter decisions across various business functions.

Responsibilities:

• Designing and evaluating A/B tests, multivariate tests, and other structured experiments to measure the effectiveness of marketing, sales, pricing, and operational initiatives
• Analyzing sales, marketing, and customer data to identify emerging trends, customer behaviors, root causes of performance changes, and actionable opportunities for improvement
• Building financial and scenario models that quantify revenue growth, ROI, cost savings, EBITDA impact, and other business outcomes to support investment and trade-off decisions
• Developing Power BI dashboards and visualizations that enable stakeholders to monitor performance, evaluate test results, and make informed decisions
• Partnering cross-functionally with Sales, Marketing, Finance, and Product teams to align analytical insights with broader business strategy and planning
• Helping strengthen MASA's analytics capabilities by improving data quality, reporting standards, trusted business definitions, and continuous analytical processes

Requirements:

• A Bachelor's degree in Business, Finance, Data Analytics, Economics, Statistics, or a related field
• Three or more years helping business leaders solve complex problems through consulting, business intelligence, marketing analytics, GTM strategy, commercial finance, or another highly analytical business role
• Experience designing and evaluating business experiments, including A/B or multivariate testing, and translating results into practical business recommendations
• Strong financial, scenario, or business modeling skills with the ability to connect KPIs to outcomes such as revenue growth, ROI, customer acquisition cost, or EBITDA
• Advanced proficiency with Power BI and Excel, including Power Query, pivot tables, and complex formulas
• Excellent storytelling, communication, and presentation skills with the ability to explain complex analyses to non-technical audiences and senior business leaders
• An MBA or other advanced degree is preferred
• Experience with VBA or Power Automate is a plus