XM is seeking a dynamic and creative Regional Marketing Manager to lead their marketing function for the Kazakhstan market. The role involves developing marketing strategies, launching campaigns, and supporting business development efforts, all while working in a fast-paced international environment.
Responsibilities:
- Define and create country-specific marketing strategies
- Develop and implement demand and lead-generation marketing & rollout plans for Kazakhstan
- Launch marketing campaigns as well as evaluate success and deliverables based on KPIs
- Assist the Marketing and the Business Development functions to carry out market research during new region penetration stage, in respect to each country’s ethics, culture, customs, etc
- Provide support for marketing events and exhibitions as required
- Assist in the ongoing marketing activities as well as support the marketing team and other regional teams as necessary
- Coordinate the marketing team and handle relevant delegated projects
- Stay on top of current trends and best practices
- Perform any other related tasks as assigned by the Business Development Marketing Manager
Requirements:
- Degree in a marketing, advertising, communications or a business-related field
- At least 3 years of experience in a similar role
- Native Kazakhastan and Russian speaker and very good knowledge English
- Solid knowledge of marketing analytics and metrics features
- Strong digital marketing skills
- Outstanding communication and interpersonal skills
- Highly organised and ability to multitask
- Dynamic and target oriented
- Strong project management skills will be considered an advantage