Senior Product Marketing Manager, Private Equity

Juniper Square is a leading company in the private equity sector, focused on unlocking the potential of private markets through technology and data. They are seeking a Senior Product Marketing Manager to drive the messaging and positioning for private equity, ensuring alignment with sales and enhancing the company's market presence.

Responsibilities:

• Partner on Juniper Square’s strategy, positioning and messaging for the private equity segment, articulating a differentiated value proposition for each stakeholder in the PE buying group; CFOs, COOs, Heads of Finance and Fund Operations, Investor Relations, and technical evaluators
• Build the PE persona and industry playbooks: buyer and influencer roles, priorities, objections, and content needs at every stage of the sales journey
• Work directly with Sales leadership and top sellers to co-create the collateral that wins PE deals: executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific decks for each stage of the buying process
• Act as the internal expert on PE deal dynamics, playing an active role in shaping messaging and strategy on high-stakes opportunities
• Conduct deep voice-of-customer research through customer interviews, win/loss analysis, and Sales feedback to continuously enrich our understanding of PE personas and use cases
• Own competitive intelligence for the PE segment and disseminate actionable insights to Sales, Growth Marketing, and Product so the whole go-to-market motion stays aligned around how PE firms actually buy
• Use AI agents and tooling as core infrastructure to research accounts, synthesize customer and competitive inputs, which measurably accelerates the production of messaging and enablement assets
• Apply judgment to what AI produces: know where automation accelerates the work and where human insight matters
• Partner with Demand Gen to ground PE campaigns in strong, persona-relevant messaging and provide the inputs that drive message-market fit
• Work with Product to translate complex platform capabilities into clear, resonant value propositions for PE buyers
• Support Customer Marketing in surfacing the PE customer stories that validate our messaging with real-world proof

Requirements:

• 3+ years of experience in the private equity ecosystem is required (at a PE firm, a fund administrator, or a company selling into PE); you understand how these firms operate, who the buyers are, and what they care about
• AI Fluency: experience using LLMs, agents, and AI automation tools to measurably accelerate your work, and understanding where human judgment is critical
• Exceptional written and verbal communication skills; the ability to translate nuanced market insights into clear, compelling GTM artifacts
• Experience in B2B product marketing or GTM strategy roles is advantageous but not required, with a strong bias toward supporting Sales and influencing deal outcomes