Influencer Marketing Manager

Hi-Altitude Brands is a fast-growing direct-to-consumer supplement company focused on health and wellness. They are seeking an Influencer Marketing Manager to build and manage a creator program to enhance brand visibility and growth through strategic partnerships with influencers.

Responsibilities:

• Source, evaluate, negotiate, and build relationships with creators across tiers, from nano to macro
• Create influencer briefs, manage campaign timelines and deliverables, and build strong day-to-day creator relationships
• Build a steady, always-on supply of creator and user-generated content to fuel organic social, paid media, and lifecycle channels
• Secure usage rights, coordinate whitelisting and Spark Ads handoffs, ensure FTC and claims compliance, and track performance through CPA and key growth metrics
• Partner across Organic Social, Paid Media, Lifecycle, and Brand teams to maximize creator content impact across channels

Requirements:

• 4-6+ years running influencer or creator programs for a consumer brand, ideally in health, wellness, beauty, or CPG
• A track record of building and scaling a creator program from sourcing through contracting, briefing, and reporting, not just managing an agency
• Hands-on negotiation experience, including rates, deliverables, exclusivity, and usage rights, with comfort managing budget and contracts
• Deep fluency with TikTok, Instagram, and YouTube creator ecosystems, their KPIs, and what makes content perform on each
• Bring a hands-on approach to creative ideation and execution from concept through launch
• Ability to review campaign data and turn it into clear recommendations, including CPA by creator and campaign
• Working knowledge of FTC disclosure requirements and comfort operating in a regulated category where claims are scrutinized
• Experience with creator whitelisting, TikTok Spark Ads, usage rights, and scaling creator content through paid amplification
• Proficiency leveraging influencer marketing platforms for creator sourcing, tracking, performance measurement, and payments
• Excellent communication and relationship-building skills
• Remote-first mindset with the ability to work effectively across a distributed team; located within driving distance of Los Angeles, CA, preferred
• An existing network of creators in health, wellness, or supplements