Senior Business Intelligence Analyst – AI & Automation

CNET Group, part of Ziff Davis, is a digital media company specializing in tech reviews and advice. They are seeking a Senior Business Intelligence Analyst to modernize data extraction, automation, and presentation by leveraging AI technologies and business intelligence tools. The role involves leading data-driven meetings, automating routine analysis with AI, and delivering clear insights to leadership to support business decisions.

Responsibilities:

• Be a true stakeholder and lead data-driven alignment meetings across all major business dependencies, explaining complex data narratives clearly to non-technical teams
• Connect our existing cloud data platforms (Snowflake / BigQuery) with advanced language models (Claude, Gemini, OpenAI) using APIs and connectors to automate routine data discovery, anomaly detection, and performance summaries
• Develop and optimize intuitive Looker Explores and dashboards using LookML to ensure our cross-functional teams have a single, accurate version of the truth for all commerce metrics
• Move away from generic data dumps. Build specific, actionable reports for Editorial, Sales, and Finance, dynamically slicing the data to uncover root causes and category-level trends when basic metrics drop
• Implement validation, monitoring, and reconciliation frameworks to ensure accuracy, consistency, and a single version of truth across all financial and commerce datasets
• Run data alignment meetings and proactively drive the business conversation. Partner with Editorial and SEO teams to optimize content monetization and work with Product to enhance user conversion funnels
• Act as the internal champion for practical AI use. Train and mentor the existing analytics team on how to use generative AI tools, prompt engineering, and database connectors to speed up their daily reporting tasks

Requirements:

• 3-5 years of hands-on experience in business intelligence, data analytics, or a highly consultative data role
• Absolute surgeon in Excel (advanced modeling, pivots, complex formulas) and highly skilled at building compelling, executive-level pitch decks (Google Slides / PowerPoint)
• Direct, practical experience utilizing AI to automate workflows
• Intermediate-level SQL skills with strong, daily hands-on experience querying enterprise cloud data platforms (specifically Snowflake, BigQuery, or GCP)
• Deep experience with modern BI platforms (Looker, Tableau, Power BI) to design complex, user-friendly, and scalable dashboards
• Exceptional communication and storytelling skills
• A strong grasp of e-commerce and site performance metrics, including conversion rate (CVR), click-through rate (CTR), revenue per visit (RPV), and traffic sourcing
• Familiarity with performance tracking and affiliate marketing networks (Impact, Partnerize, Rakuten, CJ, Amazon Associates)
• Bachelor's degree in Data Analytics, Business, Economics, Information Systems, or a related field