Product Marketing Manager

G5 Games is a Swedish developer and publisher of mobile games played by over 250 million people worldwide. They are currently looking for an experienced Senior Product Marketing Manager to bridge the gap between players, marketing, and game teams, ensuring player insights shape marketing decisions and driving the lifecycle of new game launches.

Responsibilities:

• Develop and execute go-to-market plans from concept through global rollout (MVP/test launch soft launch • global)
• Define target audiences, player personas, and positioning & market pillars for new titles
• Assess marketability early — design and run pre-production experiments to validate concepts before development begins
• Set and track performance KPIs at each stage of the game lifecycle
• Coordinate marketing asset creation across UA, creative, ASO, and comms teams to ensure consistency
• Build and execute the marketing strategy for our internal game store (Big Fish / CrazyGames-style platform)
• Grow the platform’s audience: acquisition, engagement, and player lifecycle communications
• Manage portfolio-level promotions — featuring strategy, editorial calendar, seasonal campaigns
• Collaborate with game teams to curate and merchandise the catalog effectively
• Research market trends and identify growth opportunities across genres and geographies
• Build and maintain player personas for current and new games
• Translate data and player feedback into an actionable marketing strategy
• Act as the point of contact between the marketing department and individual game teams
• Collaborate with UA, creative services, analytics, ASO, and live ops teams
• Communicate live ops roadmap to marketing teams; align growth priorities across functions
• Improve first-time user experiences (FTUE) and build growth loops together with game and product teams

Requirements:

• 4+ years in product marketing within mobile games, with a track record of launching at least 2 F2P titles
• Deep knowledge of the mobile game marketing funnel: UA, ASO, FTUE, and live ops marketing
• Strong analytical skills: comfortable working with Adjust or AppsFlyer, running cohort analysis, designing A/B tests, and interpreting results independently
• Experience working within a game development team — solid understanding of how games are made
• Proven ability to build GTM strategy from scratch and manage cross-functional execution
• Fluency in English and Russian (written and spoken)
• Proactive, organized, and adaptable in a fast-paced environment with shifting priorities
• Experience with platform or store marketing (editorial strategy, catalog promotion, player lifecycle on a storefront)
• Familiarity with multi-title publisher workflows
• Genuine passion for mobile games and innovative marketing approaches