Growth Marketing Consultant

AccruePartners is a well-established, global consumer products organization focusing on accelerating digital growth across a direct-to-consumer e-commerce business. The Growth Marketing Consultant will own the digital growth funnel, leading strategies for customer acquisition, retention, and cross-selling while collaborating with various teams to enhance performance marketing efforts.

Responsibilities:

• Own and execute a full-funnel digital growth strategy across customer acquisition, conversion, retention, and cross-selling, with accountability for key performance metrics including CAC, LTV, ROAS, and MER
• Lead external performance marketing partners and optimize paid media across search, social, retargeting, and emerging digital platforms
• Identify and test new growth channels, audience strategies, campaign approaches, and promotional opportunities that generate profitable incremental demand
• Partner with digital, creative, product marketing, and agency teams to develop integrated product-launch campaigns and high-performing branded, influencer, and user-generated content
• Analyze customer journeys and campaign performance to recommend improvements across landing pages, website storytelling, user experience, conversion, and promotional planning
• Manage channel and product-level budget allocation while partnering cross-functionally to forecast demand and align inventory with campaign activity

Requirements:

• 5+ years of experience driving measurable digital growth within a direct-to-consumer, e-commerce, or consumer-focused organization
• Demonstrated success managing performance marketing agencies and scaling paid media across major search and social platforms
• Strong understanding of digital marketing analytics, attribution, customer acquisition economics, GA4, and business intelligence tools
• Experience supporting a premium or design-oriented consumer brand within industries such as home, fashion, luxury, beauty, lifestyle, or related categories
• Strong creative and commercial judgment with the ability to translate performance data into clear recommendations for messaging, content, customer experience, and media investment