Marketing Manager [211603]

Skill is a leading innovator in the digital property marketplace, seeking a dynamic Marketing Manager to join their team. The role involves driving key marketing initiatives and supporting multiple marketing teams to ensure impactful campaigns and seamless operations.

Responsibilities:

• Pull weekly and monthly performance metrics from various business intelligence and analytics platforms to populate pre-built reporting templates across multiple marketing channels
• Calculate and compile channel performance data each month, developing clear summaries and performance-driven insights for business stakeholders
• Build and assemble performance slides for recurring forums and business rhythms, presenting key findings to internal teams
• Own regular reporting and forecasting across channels, including trend diagnostics and monthly pacing updates throughout the marketing funnel
• Monitor data for anomalies, escalate issues to internal leads, and actively participate in diagnostic troubleshooting and resolution efforts
• Keep performance decks current and produce slides for recurring leadership readouts, ensuring timely and accurate information dissemination
• Maintain living tracking documents, ensuring accuracy across all active workstreams under your ownership
• Draft and assist with the development of strategic marketing briefs to support the creation of assets used across various channel initiatives
• Write and iterate on compelling short-form email and SMS copy based on existing briefs and strategic direction from internal leads
• Build and route content through established approval workflows across multiple workstreams, including SMS tests, email refreshes, and nurture series updates
• Update and maintain campaign documentation as new communications launch or undergo changes, ensuring all records are current
• Create and maintain living decks and tracking documents, ensuring accuracy across all active workstreams you own

Requirements:

• 5+ years of hands-on marketing experience, with demonstrated expertise in at least two of these areas: lifecycle/CRM marketing (email & SMS), frontline/sales enablement marketing, or digital/web marketing
• Proven ability to pull, interpret, and present data from business intelligence (BI) tools; experience with widely used BI platforms is strongly preferred. You are adept at extracting insights from data, even if you don't build the dashboards yourself
• Experienced in writing concise and effective short-form marketing copy for email and SMS. You can quickly adapt to brand voice and produce clean copy with minimal revisions
• Familiarity with a CRM or marketing automation platform such as a leading platform for campaign building and deployment. You understand the mechanics of campaign execution
• Comfortable navigating approval and legal review workflows, or a quick learner eager to master new processes
• Strong proficiency in Google Workspace (Docs, Sheets, Slides), capable of producing polished deliverables independently
• Self-directed with excellent follow-through, consistently tracking your own deadlines, proactively flagging blockers, and operating effectively without daily oversight
• Comfortable attending cross-functional meetings and representing project status on your owned work, communicating clearly and consistently
• Experience working with generative AI copywriting tools
• Experience with sales enablement tools
• Familiarity with project management tools
• Familiarity with SMS platforms and email deployment tooling
• Familiarity with onsite marketing and/or a headless content management system (CMS)