National Marketing Manager

Internet Brands is seeking a National Marketing Manager to lead all marketing efforts for their Apartments Division. The role involves developing and executing marketing campaigns, managing the marketing budget, and utilizing AI tools for data analysis, while also coordinating B2B and B2C marketing strategies.

Responsibilities:

• Managing all marketing for the Division and activities within the marketing department
• Contributing toward the marketing strategy for the company in line with Divisional growth objectives
• Coordinating B2B marketing campaigns with sales activities
• Developing and Overseeing the Division’s marketing budget
• Utilizing AI tools to analyze and synthesize internal data in support of external marketing messaging
• Coordinating and managing all tradeshow activities
• Creating and publishing of all marketing material in line with marketing plans
• Planning and implementing B2C promotional campaigns
• Managing and improving B2B lead generation campaigns, measuring results
• Overall responsibility for brand management and identity
• Perform ongoing market research with the assistance of proven AI solutions, reaching conclusions and reaching business decisions more efficiently
• Preparing online, print, and email marketing campaigns, both B2B and B2C
• Monitoring and reporting on effectiveness of marketing communications
• Creating a wide range of different marketing materials enabling sales team success
• Publish written and video content, highlighting analysis of our industry leading data store
• Working closely with Product team and assisting with new product launches
• Maintaining effective internal communications to ensure all relevant Divisional functions are kept informed of marketing objectives
• Analyzing potential strategic partner relationships for Divisional marketing

Requirements:

• Bachelor degree in Marketing
• Minimum two years of experience in a corporate-level marketing role, specifically focused on marketing to multifamily property management organizations
• Strong analytical, project management, and communication skills
• Proven experience developing and managing a full departmental P&L
• Confident and dynamic personality
• Strong creative outlook
• Public speaking experience preferred
• Design background a plus