Account-Based Marketing Manager (Hearing Care Practice Management) - NA

Auditdata is a company focused on expanding its presence in the North American market, and they are seeking an Account-Based Marketing Manager to lead marketing efforts in the US and Canada. This role involves developing and executing ABM strategies, collaborating with sales teams, and ensuring alignment across marketing functions to drive brand awareness and demand generation for their Practice Management Software.

Responsibilities:

• Build and continuously refine the target account list with Sales leadership, segmenting into 1:1, 1:few, and broader tiers
• Design and run personalized 1:1 and 1:few ABM plays - including account-specific value propositions, custom content, intent-led nurturing, executive engagement, and direct mail/gifting - to drive engagement, qualification, opportunity creation, and post-sale expansion for high-value accounts
• Partner deeply with Sales teams on account planning, joint outreach, meeting generation, and pipeline acceleration
• Lead cross-functional efforts around named accounts and establish the operating rhythm that keeps marketing, sales, and customer success aligned
• Implement a robust measurement framework to track and prove ABM effectiveness, including account-level engagement, pipeline influenced/sourced, deal velocity, win rates, and ACV lift
• Position Auditdata Manage as the go-to PMS solution for operational efficiency, reduced admin burden, and enhanced clinical care
• Create messaging and account-specific narratives that resonate with practice owners, administrators, and C-suite buyers at enterprise hearing retailers
• Execute across the marketing mix - content creation, copywriting, proofreading, campaign development, sales collateral, webinars, email nurturing, performance tracking, and more
• Lead high-value moments such as executive roundtables, customer advisory boards, and key industry events (e.g., AAA) as project manager for major initiatives
• Select, implement, and optimize our ABM tech stack (intent data, account engagement platforms, marketing automation, and attribution tools) in collaboration with MarOps
• Analyze performance and iterate quickly
• Work hand-in-hand with the Copenhagen marketing team (including Product Marketing and Content) for global consistency while driving North American priorities

Requirements:

• 6+ years of B2B marketing experience, with at least 3 years hands-on running 1:1 and 1:few Account-Based Marketing programs for enterprise accounts
• Proven track record of measurable pipeline and revenue impact from named accounts, with the ability to discuss specific plays, results, and learnings
• Bias for execution in fast-paced, resource-constrained environments
• Skilled in copywriting, messaging, content strategy, proofreading, digital campaigns, sales enablement, and moving fluidly between strategy and tactical delivery
• Strong ability to collaborate with Sales and global teams
• Excellent stakeholder communication in English, including with senior executives across time zones
• Strong command of ABM tech stack (e.g., intent data platforms like 6sense or Demandbase, account engagement, marketing automation, attribution)
• Familiarity with CRM (e.g., Salesforce), MAS (Marketing Automation Software like HubSpot), and analytics
• Comfortable choosing tools and driving adoption
• Thrives in high-ownership, scale-up settings
• Proactive, data-oriented, and able to deliver impact with limited resources
• Deep knowledge of the hearing care/audiology sector or other adjacent MedTech relevant industries
• Prior experience marketing to hearing aid dispensers, private practices, audiology clinics, or enterprise hearing retailers - ideally gained at a large hearing aid manufacturer, hearing care network, or B2B company serving this space
• Familiarity with HubSpot