Circle is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets. They are seeking a Principal Product Manager, Growth to own the regional growth strategy for USDC, focusing on product initiatives that drive awareness, preference, and adoption across priority customer segments and partners.
Responsibilities:
- Own and expand regional USDC liquidity and supply through strategic partnerships with centralized exchanges, OTC desks, and ecosystem partners
- Lead cross-functional execution across Business Development, Engineering, Policy, Compliance, and Marketing to deliver scalable, regionally compliant growth initiatives
- Design and run AI-driven experimentation frameworks to accelerate awareness, education, and adoption of USDC in local markets
- Build automated, agent-powered growth systems that increase speed, efficiency, and repeatability of regional initiatives
- Define and maintain dashboards, metrics, and operating cadences to track adoption, supply health, and share shift
- Identify and prioritize high-impact regional use cases, customer segments, and distribution channels for USDC
- Drive measurable share shift toward USDC versus competing stablecoins using market data and regional insights
Requirements:
- Proven experience owning complex product strategies and driving execution from concept through measurable outcomes
- Strong ability to lead through influence and partner effectively across technical, commercial, and regulatory teams
- Strategic and analytical mindset, with experience using data to prioritize initiatives and assess impact
- Demonstrated success building or scaling growth products, platforms, or programs in fast-moving environments
- Comfort operating in ambiguity and adapting strategy as market conditions evolve
- Clear, concise communication skills with the ability to align stakeholders around vision and trade-offs
- Experience in crypto, stablecoins, fintech, or digital asset ecosystems
- Exposure to AI-driven products, experimentation, or automation platforms
- Background in consumer growth, lifecycle optimization, or demand-focused product initiatives