Sr. Marketing Operations Manager - Global Lead Flow

Samsara is the pioneer of the Connected Operations™ Cloud, enabling organizations to harness IoT data for actionable insights. The Sr. Marketing Ops Manager for Global Lead Funnel Optimization will own the lead lifecycle, working cross-functionally to improve systems and processes that convert marketing activity into pipeline.

Responsibilities:

• Own the global lead funnel architecture. Take end-to-end ownership of lead ingestion, routing logic, channel setup, data enrichment, and SLA governance — continuously iterating to improve speed, accuracy, and conversion
• Drive lead-to-opportunity performance. Conduct regular analyses of funnel conversion rates across regions and segments; translate findings into prioritized improvement initiatives and lead their execution through to measurable impact
• Build for scale, not just for today. Design and implement scalable process and systems improvements that anticipate Samsara's continued growth across markets — solving problems at the root, not the surface
• Enable funnel visibility. Build and maintain reporting that gives marketing and sales leadership clear, reliable insight into pipeline generation performance; surface trends, anomalies, and opportunities proactively rather than reactively
• Be the operational backbone of our GTM engine. Maintain deep, trusted working relationships across Sales, Sales Operations, Account Development, Marketing, and Engineering; serve as the go-to operational counterpart who can communicate clearly across technical and non-technical audiences alike
• Leverage AI and automation to compound your impact. Build AI-powered workflows that automate repeatable lead flow tasks; integrate these into your standard operating approach and actively share what's working with the broader team
• Bring solutions, not just problems. Identify gaps before they become escalations; frame issues clearly and arrive at cross-functional conversations with a point of view on how to fix them
• Be a trusted partner to the teams who depend on you. Serve as a responsive, solutions-oriented resource for ADR Managers and Marketing Campaign owners — fielding questions on lead quality, performance measurement, and system behavior with an open mind and a win-as-a-team attitude; use their feedback to continuously improve what you own
• Champion Samsara's cultural principles. Role model and embed our values (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally

Requirements:

• 6+ years of experience in Marketing Operations, Sales Operations, Business Systems, Analytics, or a closely related B2B go-to-market role, with a strong emphasis on analytical problem solving and end-to-end program ownership
• Advanced proficiency with LeanData for lead routing and Salesforce, including deep working knowledge of the Lead, Contact, Account, Campaign, Activity, and Opportunity data models
• Strong command of funnel dynamics, measurement, and analytics — able to diagnose conversion issues, build analyses, and translate findings into clear, data-driven recommendations for senior stakeholders
• Clear, structured communicator with strong stakeholder management skills across GTM functions (Marketing, Business Development, Sales, Customer Success, and beyond); able to make complex operational topics accessible and actionable for both technical and non-technical audiences
• Demonstrated ability to own cross-functional programs end-to-end — from problem definition through execution and measurement — with minimal direction
• AI tools in day-to-day work — whether in-app copilot features (e.g., Salesforce Einstein) or standalone solutions like Claude, ChatGPT, or Gemini
• Databricks as a consumer — writing or adapting queries, pulling data sets, and conducting ad hoc analysis
• Tableau for building or interpreting dashboards and funnel reporting
• Marketing automation and sales engagement platforms: Marketo, Gong
• Automation and workflow tools: Gumloop, Zapier, Clay, Airtable