Social & Inbound Marketing Manager (60960)

Core Health & Fitness is looking for a Social & Inbound Marketing Manager to own the social presence and inbound channel execution across its commercial fitness ecosystem. This role is equal parts strategist and executor, managing social operations and collaborating with content creators to enhance brand engagement.

Responsibilities:

• Own day-to-day social operations across LinkedIn, Instagram, Facebook, and YouTube — scheduling posts, managing the content calendar, and ensuring publishing cadence stays consistent with the plan set by the Content Creators, with platform priority sequenced accordingly
• Monitor and respond to DMs, comments, and community activity across platforms, representing the brand with speed, personality, and accuracy
• Maintain and update the link-in-bio hub to reflect active campaigns, product priorities, and changing business needs — keeping it current and conversion-ready at all times
• Support deployment of email marketing campaigns through HubSpot — coordinating with the Content Creators on copy and scheduling to ensure sends are timed, tested, and on-brand
• Build and maintain landing pages that support campaign launches, product promotions, and inbound initiatives — ensuring copy, layout, and CTAs are aligned with the broader strategy
• Maintain consistency between email, landing page, and social messaging so every touchpoint in a campaign feels connected and intentional
• Own content operations within the CoreFit Collective app — uploading, organizing, and publishing content across all three subscription tiers (free, monthly, and annual) in alignment with the content strategy set by the Content Creators
• Optimize thumbnails and content presentation within the app to drive tier upgrades and reduce churn — applying conversion-focused thinking to every piece of content that goes live
• Monitor app content performance and surface insights back to the Content Creators and Global Manager to inform future programming decisions and tier strategy
• Work closely with the Global Manager, Marketing Operations & Product Positioning and the Content Creators to ensure the videographer/producer has a clear brief on content strategy, platform destination, and format requirements before production begins
• Serve as the platform execution lead for video assets — ensuring finished video content is properly formatted, captioned, thumbnailed, and scheduled for each channel's specifications, with LinkedIn, Instagram, Facebook, and YouTube sequenced by priority
• Provide platform-level feedback on video performance to inform future production decisions, closing the loop between what gets created and what actually converts
• Own social and inbound channel reporting — compiling and presenting KPIs across reach, engagement, follower growth, click-through, and conversion on a regular cadence
• Translate performance data into clear, actionable insights that inform content decisions, channel investment, and campaign optimization
• Collaborate with the Global Manager, Marketing Operations & Product Positioning to ensure reporting reflects both brand-level and portfolio-level priorities
• Serve as the day-to-day point of contact with Core's third-party marketing firm — ensuring external content is on-brand, integrated into the master content schedule, and aligned with active campaign priorities
• Participate in regular check-ins and KPI reviews with the external firm, providing clear feedback and directional guidance to keep output consistent with internal standards
• Flag misalignments early and escalate to the Global Manager when strategic direction needs clarification or course correction
• Travel to industry tradeshows and live events to provide real-time social coverage — capturing and posting day-of content that puts our audience inside the action as it happens
• Develop and schedule start-of-day and end-of-day social posts that frame the event narrative, highlight key moments, and build momentum across the show floor and our channels
• Coordinate pre-event and post-event content with the Content Creators to ensure tradeshow coverage integrates seamlessly into the broader campaign arc

Requirements:

• 3+ years of hands-on social media management experience, ideally within a multi-brand, B2B, or commercial environment
• Platform fluency across LinkedIn, Instagram, Facebook, and YouTube — with a clear understanding of how content format, tone, and cadence must adapt for each, and an eye on emerging platforms
• Experience with social scheduling tools, HubSpot or comparable email platforms, and basic landing page builders
• Strong analytical instincts — you know which metrics matter, why they matter, and how to communicate them clearly to stakeholders who aren't deep in the data
• A communicator who can manage external partners with confidence — giving direct, constructive feedback and keeping third parties accountable to brand standards
• Comfortable collaborating with creative producers — you can translate a content strategy brief into clear platform and format direction for a videographer without losing anything in translation
• Comfortable on the road and energized by live events — you thrive in fast-moving environments where you're both the journalist and the editor
• Working proficiency in Canva or comparable tools for social asset creation and on-the-fly content needs
• Experience managing content within a subscription app or digital platform — familiarity with content tiers, thumbnail optimization, and conversion-focused content presentation is a strong plus
• Experience in fitness, wellness, or sports industries is a plus — but a genuine passion for the space is non-negotiable