Senior Customer Advocacy Manager

Skillsoft is a global leader in AI-native skills management, empowering organizations and learners to drive growth. The Senior Customer Advocacy Manager will lead the customer advocacy program, focusing on customer storytelling and collaboration with various teams to enhance business performance.

Responsibilities:

• Own Skillsoft’s global customer advocacy program, including customer reference, peer reviews and awards
• Build and manage a scalable customer reference program, including intake, advocate matching, approval workflows, tracking, governance, and guardrails to protect customer relationships and prevent advocate fatigue
• Find, develop, and amplify customer stories that reinforce Skillsoft’s corporate narrative, product value, market differentiation, and measurable business outcomes
• Develop strong relationships with senior customer stakeholders and create opportunities for them to share their experiences through case studies, testimonials, videos, peer engagement, events, media, and speaking opportunities
• Partner with Sales and Customer Success to deliver high-impact customer proof that supports strategic deals, accelerates pipeline, strengthens competitive positioning, and deepens customer relationships
• Partner with Product Marketing, Corporate Marketing, Field Marketing, Events, and Analyst Relations to activate customer stories across campaigns, web, social, analyst briefings, events, and field programs
• Establish scalable systems, tools, and reporting to maintain approved customer proof points, track advocacy activity, measure business impact, manage participation, and grow program engagement
• Ensure customers receive meaningful value from advocacy opportunities, positioning them as thought leaders while strengthening their partnership with Skillsoft

Requirements:

• 12+ years of experience in customer marketing, advocacy, or reference programs within B2B SaaS or enterprise technology with a Bachelor's degree or commensurate experience
• Skilled at and experience with building trust and relationships with executive-level customers and internal stakeholders
• Strong storyteller experience who can translate outcomes into narratives that resonate with decision-makers
• Be a Program-minded marketer who can balance near-term sales needs with long-term brand storytelling
• Collaborative partner who thrives at the intersection of Sales, Customer Success, and Marketing
• Ability to be organized, resourceful, and comfortable managing multiple initiatives at once
• Energized by creating two-way advocacy programs that make customers feel celebrated and connected