Director of Growth Marketing

Modern Life is a high-growth Series A company focused on transforming the life insurance industry through AI-powered software and workflows. They are seeking a Director of Growth Marketing to lead demand generation and performance marketing efforts, driving advisor acquisition and optimizing marketing strategies.

Responsibilities:

• Own the performance marketing engine end-to-end — strategy, channel mix, budget allocation, creative direction, and execution across LinkedIn, Google, Meta, programmatic, and emerging channels
• Build the growth experimentation function — run rigorous, hypothesis-driven tests across paid and organic channels, and bring the discipline to kill what isn't working fast
• Drive advisor acquisition and activation — move the metrics that matter: CAC, LTV/CAC, MQL-to-SQL conversion, advisor activation rate, and payback period
• Own product marketing and positioning — tell the story of our platform and AI capabilities, landing new product launches, sharpening our messaging, and arming sales and prospects with materials that make us clear and compelling
• Stand up an AI-native growth stack — build and operate the agentic workflows, content pipelines, attribution models, and reporting that let a small team operate like a large one. You should be using AI to write, test, optimize, segment, personalize, and analyze daily
• Own lifecycle and email — design and run the nurture, activation, and re-engagement programs that turn cold advisor interest into placed cases
• Partner with sales and product — work closely with the brokerage and PCS sales teams to align on ICP, messaging, and what's actually converting at the close
• Measure everything — build the LTV/CAC, attribution, and funnel reporting that gives us a clear view of what's working, and present it to leadership and the board
• Lay the foundation for the team — as a senior IC today, you'll set the strategy, prove the model, and shape how the marketing function scales, including future hires