Strategic Marketing Manager

Justrite Safety Group is a dynamic organization dedicated to protecting people, property, and the planet through advanced industrial safety solutions. They are seeking a high-impact Strategic Marketing Manager to lead the growth strategy for one of their Business Units, focusing on developing and executing comprehensive marketing strategies that drive revenue and market leadership.

Responsibilities:

• Develop and own the comprehensive marketing strategy aligned to business unit revenue, margin, and market share objectives
• Conduct comprehensive market analysis and sizing to identify key adjacencies, white spaces, and other growth opportunities (“Where to Grow”)
• Assess opportunities against current and potential future capabilities of Justrite and own BU (“Strategic Fit”)
• Identify specific growth strategies (potential new products, product extensions, positioning, lead generation, etc) to grow into those opportunities (“How”)
• Define differentiated product positioning, messaging frameworks, and value propositions that create competitive advantage
• Establish measurable annual and quarterly marketing objectives tied directly to pipeline contribution and revenue impact
• Serve as the voice of the market within the business unit, influencing product roadmap, portfolio prioritization, and go-to-market strategy
• Architect integrated demand generation programs that drive qualified pipeline across strategic account segments
• Design and oversee multi-channel campaigns (digital, content, events, partnerships, channel programs) aligned to buyer journey stages
• Partner with Sales to align marketing programs with account priorities and pipeline targets
• Analyze funnel performance, conversion rates, and revenue attribution to continuously optimize performance
• Allocate budget across channels based on ROI and performance analytics
• Develop and deploy DVP messaging effectively across social media, website content, outbound activity, in-person engagement, and distributor and end-user communications
• Partner with sales leadership to train field sales teams on DVPs, equipping them to communicate value more effectively and improve conversion in customer interactions
• Support sales teams through training, product collateral, and easy access to marketing and product resources for key customer meetings and sales opportunities
• Strengthen sales effectiveness by ensuring the field has practical tools, clear messaging, and responsive support to advance opportunities and improve win rates
• Leverage above growth strategy to drive:
• Lead go-to-market strategy for new product launches and portfolio expansions
• Develop launch plans including positioning, messaging, enablement tools, and campaign strategies
• Conduct competitive intelligence and win/loss analysis to inform strategic decisions
• Translate complex technical capabilities into compelling business value narratives
• Equip Sales with effective tools, content, and insights that increase win rates
• Develop and implement voice-of-customer initiatives to uncover unmet needs and engagement opportunities
• Monitor industry trends, emerging technologies, and competitive activity to inform strategic direction
• Leverage marketing analytics and CRM data to identify growth levers and performance gaps
• Develop and manage annual marketing plans and budgets aligned to growth objectives
• Establish KPIs tied to pipeline creation, revenue contribution, customer acquisition cost, and brand impact
• Deliver clear, data-driven performance reporting to business unit leadership
• Continuously refine strategy based on performance data and market feedback

Requirements:

• • Bachelor's degree in Marketing, Business Administration, or related discipline
• • 8+ years of marketing experience, preferably in industrial or technical markets
• • Proven track record of developing and executing marketing strategies that drive measurable revenue growth
• • Strong business acumen and ability to operate as a strategic partner to sales and product leadership
• • Experience leading cross-functional initiatives in complex, matrixed organizations
• • Deep understanding of demand generation, product marketing, and go-to-market strategy
• • Ability to translate technical product features into clear, differentiated market value
• • Strong analytical capability with experience using marketing and CRM performance data
• • Exceptional written and verbal communication skills
• • Willingness to travel up to 25% - 50%