Retention Manager / Lifecycle Marketing Manager

STERRY is a growth marketing agency specializing in crowdfunding and e-commerce success. They are seeking a Retention Manager to develop and execute email marketing strategies that enhance customer relationships and drive engagement. The role involves analyzing campaign performance and collaborating with various teams to create impactful marketing campaigns.

Responsibilities:

• Develop and execute email retention strategies that increase customer engagement, repeat purchases, and lifetime value
• Build and optimize automated email flows, including welcome series, onboarding, nurture campaigns, abandoned cart, win-back, and re-engagement journeys
• Segment audiences and personalize messaging based on customer behavior and lifecycle stage
• Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, retention, and churn
• Conduct A/B testing to continuously improve email content, subject lines, timing, and customer journeys
• Collaborate with our creative, content, design, and account management teams to deliver impactful campaigns for multiple clients
• Stay ahead of email marketing trends, deliverability best practices, and CRM innovations

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field is a plus— but what truly matters is what you can build
• 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing
• Proven experience managing and optimizing automated email campaigns
• Hands-on experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, or similar tools
• Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies
• Analytical mindset with the ability to interpret campaign data and translate insights into action
• Excellent project management and communication skills, with the ability to thrive in a fast-moving agency environment
• Experience working with e-commerce, SaaS, or digital-first brands is a plus