Director of Growth Marketing

Rockbot is an omnichannel media platform focused on enhancing customer experiences through integrated media solutions. They are seeking a Director of Growth Marketing to lead customer acquisition and pipeline growth strategies, utilizing AI tools to modernize marketing operations and drive measurable business impact.

Responsibilities:

• Lead and evolve Rockbot’s growth marketing function with a focus on qualified pipeline, customer acquisition, and measurable business impact
• Build scalable growth systems that drive pipeline, acquisition, and marketing contribution to revenue
• Establish repeatable operating and measurement practices that support long-term growth
• Balance near-term demand generation with durable growth investments
• Own digital lead generation across paid search, paid social, display, retargeting, and emerging acquisition channels
• Drive qualified pipeline and customer acquisition through scalable, measurable demand generation programs
• Optimize performance across Google, Bing, LinkedIn, Reddit, and evolving AI-powered discovery channels
• Continuously evaluate channel performance and allocate spend based on measurable return
• Design differentiated growth motions aligned to customer segments and buying behavior
• Build distinct growth strategies for SMB, enterprise, and strategic account motions
• Support both high-velocity conversion and longer, multi-touch sales cycles
• Partner with Sales on account-based engagement and pipeline acceleration
• Evaluate and implement AI-powered growth marketing tools
• Build AI-enabled workflows that improve speed, efficiency, and campaign performance
• Experiment with orchestration layers, automation, and emerging AI workflows
• Establish repeatable operating practices that make adoption practical and measurable
• Ensure tooling and data support smarter decision-making and scalable execution
• Identify opportunities to improve efficiency and effectiveness across the stack
• Build programs that improve progression, conversion, and engagement
• Support future referral, advocacy, and expansion opportunities
• Strengthen marketing’s contribution beyond acquisition alone
• Bring a rigorous, data-driven approach to growth
• Build testing and optimization practices that accelerate learning and improve outcomes
• Adjust channel strategy and investment based on performance and market signals
• Use experimentation and funnel insight to guide decision-making
• Own external partner strategy and execution across agencies, vendors, and emerging technology or service providers, ensuring accountability, performance, and measurable business impact
• Support CRO, testing, and website performance initiatives
• Improve user journeys and conversion paths
• Increase testing velocity and digital effectiveness
• Assess and optimize the current growth engine, including acquisition channels, funnel performance, and conversion opportunities across the buyer journey
• Improve efficiency and measurable performance across core demand generation programs while identifying opportunities to diversify channel mix and reduce dependency concentration
• Evaluate and implement high-impact AI-enabled tools, workflows, and experimentation practices that improve speed, insight, and marketing effectiveness
• Build stronger operating alignment across Marketing, Sales, and GTM teams to improve pipeline quality, visibility, and shared accountability for growth outcomes
• Establish a more diversified, scalable, and repeatable growth engine capable of supporting Rockbot’s next stage of growth
• Develop sophisticated engagement and conversion programs that drive stronger customer relationships, retention, and revenue impact
• Develop a clearer growth operating system including measurement, attribution, testing frameworks, and decision-making processes that enable smarter investment and more predictable performance over time
• Help shape long-term growth strategy, balancing near-term pipeline generation with sustainable, efficient, and commercially sound growth across the business

Requirements:

• 8+ years of experience in growth marketing, demand generation or performance marketing
• Experience operating in both high-growth startup environments and more mature or scaled organizations
• Proven ability to drive pipeline and customer acquisition in B2B SaaS, media, advertising technology, marketplace, or subscription-driven environments
• Deep hands-on experience across: Paid Search, Paid Social, ABM, Nurture, SEO / SEM, Conversion optimization, Performance marketing
• Strong understanding of marketing attribution, funnel performance, and conversion tracking
• Experience managing agencies and marketing vendors
• Demonstrated fluency with modern AI marketing tools and AI-enabled workflows beyond basic copilot usage
• Ability to evaluate, implement, and optimize AI-powered marketing solutions
• Strong experimentation mindset and comfort operating through testing and iteration
• Product-minded growth leader who views growth through the lens of customer experience, adoption, and retention, partnering cross-functionally to drive outcomes beyond traditional marketing channels
• Strong communication and executive presence
• Ability to move fluidly between strategy and execution
• Comfort operating independently and owning outcomes