Product Manager - Cardio (60982)

Core Health & Fitness is a company dedicated to innovative health and fitness solutions. They are seeking a Product Manager - Cardio who will own the strategy, performance, and lifecycle of cardio products, working cross-functionally to ensure product success from concept through launch and optimization.

Responsibilities:

• Own the product strategy, roadmap, positioning, and lifecycle plan for assigned cardio categories and models
• Develop market requirements, product requirements, business cases, revenue forecasts, target costs, pricing recommendations, and margin objectives for new products and enhancements
• Gather and synthesize insights from customers, operators, exercisers, dealers, distributors, sales teams, service teams, and competitive research to identify unmet needs and market opportunities
• Define product features and performance requirements, including biomechanics, ergonomics, durability, user experience, industrial design, console functionality, connectivity, accessibility, safety, and serviceability
• Partner with Engineering, Quality, and suppliers to manage development milestones, validation testing, certifications, pilot builds, field trials, and launch readiness
• Manage console, software, digital-content, and third-party integration requirements in coordination with Digital and Technology teams
• Monitor product quality, warranty trends, field performance, escalated service issues, and customer feedback; lead cross-functional corrective actions and continuous improvements
• Support demand planning, inventory strategy, product transitions, end-of-life decisions, and supply priorities with Supply Chain, Operations, and Finance
• Develop pricing architecture and conduct analysis of factory cost, landed cost, MSRP, channel pricing, competitive pricing, and margin impact by market and geography
• Create portfolio packages, options, accessories, and recommended configurations that improve customer value, commercial sell-through, and product-line profitability
• Serve as the product expert for Sales, dealers, distributors, key accounts, and customers; support specifications, proposals, demonstrations, facility planning, and strategic opportunities
• Lead product training and develop clear positioning, competitive comparisons, FAQs, launch materials, and field-enablement resources
• Support trade shows, showrooms, customer events, and product demonstrations, ensuring products are presented accurately and professionally
• Maintain accurate product specifications, model data, option codes, compatibility information, sales-planning assets, manuals, and digital content across company systems
• Track portfolio performance against revenue, margin, mix, inventory, quality, and launch objectives; recommend actions to close performance gaps
• Translate customer needs and market insights into prioritized product requirements, specifications, use cases, and acceptance criteria
• Establish target market segments, value propositions, volume assumptions, revenue projections, margin targets, and return-on-investment expectations
• Ensure products meet commercial standards for durability, biomechanics, safety, regulatory compliance, serviceability, scalability, and profitability
• Participate in design reviews, prototype evaluations, validation testing, pilot installations, and go/no-go decisions throughout the development process
• Manage the assigned cardio portfolio to achieve revenue, gross-margin, and net-income goals
• Maintain competitive pricing and positioning strategies by product, channel, geography, and customer segment
• Evaluate product mix, cost-reduction opportunities, feature investments, line extensions, and product rationalization decisions
• Provide timely reporting and recommendations on portfolio performance, market conditions, risks, and opportunities
• Maintain complete and accurate product specifications, configurations, pricing, documentation, and compatibility data in operational and commercial systems
• Initiate and monitor Engineering Change Requests (ECRs), including validation, financial impact, implementation timing, inventory exposure, and field communication
• Review quality, service, return, and warranty data to identify root causes and prioritize corrective actions
• Coordinate product changes and communications across Engineering, Quality, Supply Chain, Operations, Service, Sales, and Marketing
• Lead cross-functional launch readiness across Product, Sales, Marketing, Digital, Education, Operations, Supply Chain, Finance, and Service
• Confirm product cost, pricing, positioning, availability, inventory, documentation, training, sales tools, service parts, warranty, and launch timing
• Manage beta sites and pilot installations; collect structured feedback from operators, exercisers, technicians, and sales partners to inform product refinements
• Own ongoing field communication for assigned products, including updates, competitive guidance, FAQs, and lifecycle notifications

Requirements:

• Bachelor's degree in Business, Marketing, Engineering, Exercise Science, Product Design, or a related field required; equivalent relevant experience may be considered
• Strong commercial judgment with the ability to connect customer needs, technical requirements, and financial outcomes
• Excellent written, verbal, presentation, and interpersonal communication skills
• Strong analytical skills, including financial modeling, pricing analysis, forecasting, and product-line performance evaluation
• Working knowledge of cardio equipment, biomechanics, connected fitness, consoles, software integrations, and commercial-fitness customer requirements
• Detail-oriented, organized, and able to manage multiple complex projects and competing priorities
• Ability to influence and build alignment across cross-functional teams without direct authority
• Self-starter who takes ownership, exercises sound judgment, and delivers results with limited supervision
• Ability to travel approximately 20%–30%; international travel may be required
• Minimum of 3–5 years of experience in product management, product marketing, commercial fitness, cardio equipment, consumer durables, or a related industry preferred
• Commercial cardio-equipment industry experience strongly preferred
• Experience managing products across the full lifecycle—from discovery and business case through development, launch, optimization, and end-of-life—preferred
• Experience with Microsoft Office, including Excel, PowerPoint, Word, and Outlook
• Trade show, sales training, and customer-presentation experience preferred
• Personal interest in fitness and a strong understanding of exerciser and facility-operator needs