About this role
Picnic is reinventing the way employees experience lunch at work, and they are seeking a Senior Brand and Growth Designer. The role focuses on scaling the brand through high-performing creative strategies across various marketing channels while collaborating closely with the Marketing and Product teams.
Responsibilities:
- Partner deeply with Marketing and Product to translate goals into creative strategies, concepts, and shippable experiments
- Lead projects end to end from scoping and ideation through design, production, QA, and launch while setting clear expectations on timelines and tradeoffs
- Collaborate closely with developers to ensure implementation quality, performance, accessibility, and clean handoff
- Create lightweight systems that scale such as templates, modules, reusable components, and practical guidelines that increase speed and consistency
- Support physical and print touchpoints that matter for Picnic in the office such as signage, quick start guides, swag, and event collateral while keeping the brand cohesive with digital
- Raise the craft bar through typography, layout, hierarchy, and polish while keeping velocity high
- Mentor by influence by providing feedback and direction to peers when needed
- Build a tight feedback loop with real users by conducting lightweight research regularly, including quick interviews, usability tests, on site observation, and message testing
- Attend office activations and launches to test in the real environment, observe behavior, identify friction, and capture insights firsthand