Senior Marketing Operations Manager

Fiserv is a global leader in Fintech and payments, connecting financial institutions and consumers securely. The Senior Marketing Operations Manager will drive operational excellence in the marketing organization, focusing on technology, campaign operations, analytics, and performance reporting to enhance marketing effectiveness and support business growth.

Responsibilities:

• Develop and execute the marketing operations strategy aligned with Financial Institution business objectives
• Establish operational frameworks, governance models, and best practices for campaign execution and measurement
• Drive operational excellence across marketing planning, execution, reporting, and optimization
• Standardize marketing processes to improve efficiency, scalability, and compliance
• Serve as business lead for the marketing technology ecosystem, including marketing automation, CRM, analytics, and campaign management platforms
• Optimize platform utilization and identify opportunities for automation and process improvement
• Partner with technology teams to manage integrations, enhancements, and platform roadmaps
• Ensure data quality, compliance, privacy, and governance standards are maintained across systems
• Lead end-to-end campaign operations supporting product launches, demand generation initiatives, lifecycle marketing, event marketing, and client engagement programs
• Oversee campaign setup, audience segmentation, lead routing, testing, deployment, and quality assurance processes
• Implement operational controls to ensure timely, accurate, and compliant campaign execution
• Support account-based marketing and multi-channel marketing initiatives
• Design and maintain dashboards, scorecards, and executive reporting for marketing performance
• Establish KPI frameworks to measure campaign effectiveness, marketing contribution, pipeline influence, and client engagement
• Analyze campaign and channel performance and provide actionable recommendations to improve results
• Deliver insights that support strategic decision-making and resource allocation
• Partner with Sales and Revenue Operations to optimize lead management processes
• Develop and maintain lead scoring, qualification, routing, and attribution methodologies
• Monitor lead funnel performance and identify opportunities to improve conversion rates
• Ensure alignment between marketing-generated activity and sales outcomes
• Lead continuous improvement initiatives utilizing process optimization methodologies
• Identify operational inefficiencies and implement automation or workflow enhancements
• Establish service-level agreements and operational metrics across marketing functions
• Drive organizational readiness for new tools, technologies, and capabilities
• Partner with executive leadership to communicate performance, opportunities, and operational priorities
• Collaborate with Product, Sales, Digital, Analytics, and Client Experience teams to align strategies and execution
• Influence cross-functional teams to drive adoption of operational standards and best practices

Requirements:

• Bachelor's degree in Marketing, Business, Analytics, Communications, or related field
• 7+ years of experience in marketing operations, marketing technology, demand generation operations, revenue operations, or related disciplines
• 3+ years of leadership, project leadership, or team management experience
• Strong knowledge of marketing automation, CRM, campaign management, and analytics platforms
• Experience managing complex, cross-functional initiatives and operational transformations
• Advanced analytical and problem-solving capabilities
• Experience supporting Financial Institutions, fintech, payments, banking, or highly regulated industries preferred
• MBA or advanced degree
• Experience with Marketo, Salesforce, Adobe Experience Cloud, Power BI, Tableau, or similar platforms
• Knowledge of account-based marketing, lifecycle marketing, customer journey orchestration, and digital campaign operations
• Experience with data governance, privacy regulations, and marketing compliance requirements