Manager of VRS Marketing

Sorenson Communications is one of the world’s leading language services providers, and they are seeking a VRS Marketing Manager to execute and optimize marketing initiatives. This role focuses on enhancing customer adoption, engagement, and retention by collaborating with various teams to implement effective marketing campaigns and performance insights.

Responsibilities:

• Analyze campaign, customer journey, channel performance, and customer feedback to identify trends, opportunities, risks, and optimization strategies that improve engagement, brand preference, adoption, retention, and overall marketing effectiveness
• Develop and maintain reports, dashboards, and performance reviews that measure progress against marketing goals and KPIs
• Coordinate and execute integrated VRS marketing campaigns aligned with annual business and marketing priorities
• Develop and execute testing and optimization strategies across campaigns, messaging, customer journeys, and channels to improve engagement, adoption, retention, and marketing effectiveness
• Partner with Social Media, Creative, Product, and community stakeholders to develop authentic storytelling and customer-focused content that reinforces Sorenson's brand values, innovation leadership, and commitment to the Deaf community
• Collaborate with Product, Social Media, Creative, Customer Care, Compliance, and other cross-functional teams to ensure marketing initiatives align with business objectives and are delivered on time
• Other duties as assigned

Requirements:

• 4 Year/Bachelor's Degree
• 5 years of experience in marketing or related business experience
• Experience with marketing automation tools and CRM systems (preferably Microsoft Dynamics 365)
• Proven ability to manage multiple campaigns simultaneously in a fast-paced environment
• Strong analytical and reporting skills with the ability to interpret customer, campaign, and web analytics data to drive marketing decisions
• Expertise in digital marketing strategies, best practices, and testing methodologies, with the ability to evaluate multiple variables and optimize campaign performance
• Familiarity with project management tools, such as Jira, for managing marketing workflows
• Excellent communication and presentation skills
• Strong problem-solving abilities and a collaborative approach
• Creative thinking with an analytical mindset
• Professional attitude and team player able to work across company departments